Alax Corporation - a sports cars manufacturer is in the field of manufacturing racing car for the last 120 years. 6 years back, it introduced a very expensive new sports car – CX09. The target market of this car was determined as very rich non-professional racers who want to enjoy speed and thrill on city roads. The distinctive feature of this car was that it could also be used for normal drives. Due to this feature, with the passage of time, CX09 has become a successful brand in the local market. Now, CX09 has successfully entered into the growth stage of its life cycle. Owing to rapid growth in the sales and its popularity, other local car manufacturers have also entered in this niche market. This has alarmed Alax as the competition may be intense in the days to come.
To cope with this situation, the Marketing Division of Alax is planning to organize a small conference to devise strategies. In the conference, the company is planning to invite a few students from local business universities. If you are invited there then what strategies at this growth stage of CX09, with reference to pricing and advertising, would you suggest to the company?
(Note: You must give your suggestions supported with logical arguments, only in bulleted form)
+ http://bit.ly/vucodes (Link for Assignments, GDBs & Online Quizzes Solution)
+ http://bit.ly/papersvu (Link for Past Papers, Solved MCQs, Short Notes & More)+ Click Here to Search (Looking For something at vustudents.ning.com?) + Click Here To Join (Our facebook study Group)
plzzzzzzzzzzzzz SHARE AND DISCUSS UR IDEAS
Please upload solution
plz gdb p kuch discusion start kren
Please Discuss here about this GDB.Thanks
All of you are requested, Please post Only One Discussion For Current Assignment/GDB/Online Quiz and everyone reply/share/discussed his/her data on that same discussion, so that all members get solution & discuss easily on Current Assignment/GDB/Online Quiz.
So please don’t post two or more discussions for one Current Assignment/GDB/Online Quiz, hope you’ll understand and cooperate with us.
Our main purpose here discussion not just Solution.
sir tariq plzzzzz upload the solution of GDB
As per my understanding folloiwng points needs to be highlighted
1) Focuss on innovation & creativity on the same product or develop new products
2) focus on quality to keep customer satisfied
3) Security of own assets due to competition in the market!
4) Introduction of new economic version for other different market segments etc e.g. economy class
This is just the idea only from myside you can further elaborate in your own wordings!!
Thanks & kind Regards,
May be they need to diversify the product to meet customer's requirement of different level and thinking. Like keeping +/- features with price variation.
Thank you for posing idea.
Following are my suggestions:-
a. Never compromise on quality to keep good name in market.
b Introduce new features and innovation this will help us to attract more customers.
c. Provide better/free after sale services for good customer relationship.
d. Introduce new market/sale strategy to a attract more customers like "new offers", "lucky draws".
e. Efforts to introduce new version having similar features for lower economy class this will help us to save our assets.
plz share ur ideas
thanks for the idea ,
according to my point , they need a suggestion in pricing area along with the promotion part .
in pricing area how can we suggest them to keep their self establish in the market ?