MGT-211 GDB# 02 last date 19-06-2012

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Discussion Question:

 

Scenario

Alax Corporation - a sports cars manufacturer is in the field of manufacturing racing car for the last 120 years.  6 years back, it introduced a very expensive new sports car – CX09. The target market of this car was determined as very rich non-professional racers who want to enjoy speed and thrill on city roads. The distinctive feature of this car was that it could also be used for normal drives.  Due to this feature, with the passage of time, CX09 has become a successful brand in the local market. Now, CX09 has successfully entered into the growth stage of its life cycle. Owing to rapid growth in the sales and its popularity, other local car manufacturers have also entered in this niche market. This has alarmed Alax as the competition may be intense in the days to come.

 

To cope with this situation, the Marketing Division of Alax is planning to organize a small conference to devise strategies. In the conference, the company is planning to invite a few students from local business universities. If you are invited there then what strategies at this growth stage of CX09, with reference to pricing and advertising, would you suggest to the company?

(Note: You must give your suggestions supported with logical arguments, only in bulleted form)

 

[+ !!!PἇƦÎzἇἇÐ ₱ἇƦÎѠÎ₰h!!!]

plzzzzzzzzzzzzz SHARE AND DISCUSS UR IDEAS

[me :(]

Please upload solution

[asma khan (HRM)]

plz gdb p kuch discusion start kren

[+ M.Tariq Malik]

Please Discuss here about this GDB.Thanks

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[Nayar Mudasar]

sir tariq plzzzzz upload the solution of GDB

[Oracle ERP Consultant]

Hi,

As per my understanding folloiwng points needs to be highlighted

1) Focuss on innovation & creativity on the same product or develop new products

2) focus on quality to keep customer satisfied

3) Security of own assets due to competition in the market!

4) Introduction of new economic version for other different market segments etc e.g. economy class

 

This is just the idea only from myside you can further elaborate in your own wordings!!

 

Thanks & kind Regards,

Faizan

[Junaid Khan]

good

[Iftikhar Mughal]

Yes, 

May be they need to diversify the product to meet customer's requirement of different level and thinking. Like keeping +/- features with price variation.

Thank you for posing idea.

[Muhammad Adnan]

Following are my suggestions:-

a. Never compromise on quality to keep good name in market.

b Introduce new features and innovation this will help us to attract more customers.

c. Provide better/free after sale services for good customer relationship.

d. Introduce new market/sale strategy to a attract more customers like "new offers", "lucky draws".

e. Efforts to introduce new version having similar features for lower economy class this will help us to save our assets.

[GHULAM MUSTAFA]

plz share ur ideas

[Rebel Khan]

• Use advertisement skills for the higher market demand of your product.
• Focus on the creativity of new features to make your product better.
• Never compromise on quality of your product to make customers believe you..
•  Provide better services to your customers than other companies for good customer relationship.
• Introduction of new economic version for other different market segments.
• Create new version of you product having same qualities in less economy for better sell and secure your assets.

 

 

 

[sahar iqbal]

thanks for the idea , 

according to my point , they need a suggestion in pricing area along with the promotion part .

in pricing area how can we suggest them to keep their self establish in the market ?