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Topic to be tested:

Pricing & distribution mix

Learning objectives:

  • To understanding the pricing strategies and their objectives. 

Question:

Assessment of the value of a product after series of calculations, research and risk taking is called pricing. Pricing strategies consider input costs, profit margins, market conditions, competitor’s plans and customer’s ability to pay etc. In the following table you are required to write the name of the pricing strategy used in each situation:

Sr. no.

Situations

Pricing strategy

1

A company launched a new product and wants to attract more customers by offering a low price during initial offering.

 

2

A monopolist want to gather as much revenue as possible when there is high consumer demand and there is no competition in the market.

 

3

The seller of a product does not bother his own locality along with the type of the customer and community of the customer.

 

4

The seller of a product considers his own locality along with the type of the customer and community of the customer.

 

 

INSTRUCTION: It is recommended to follow the same table format to answer the GDB question.

Note: Strictly follow the same table format to answer the GDB question. A student will be graded zero if not found to follow the instruction.

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Replies to This Discussion

MGT211 Introduction To Business GDB 2 Solution & Discussion Fall 2019


Total Marks

  5

Starting Date

Wednesday, January 15, 2020

Closing Date

Tuesday, January 21, 2020

Status

Open

Question Title

Pricing and Distribution Mix

Question Description

Topic to be tested:

Pricing & distribution mix

Learning objectives:

  • To understanding the pricing strategies and their objectives. 

Question:

Assessment of the value of a product after series of calculations, research and risk taking is called pricing. Pricing strategies consider input costs, profit margins, market conditions, competitor’s plans and customer’s ability to pay etc. In the following table you are required to write the name of the pricing strategy used in each situation:

Sr. no.

Situations

Pricing strategy

1

A company launched a new product and wants to attract more customers by offering a low price during initial offering.

 

2

A monopolist want to gather as much revenue as possible when there is high consumer demand and there is no competition in the market.

 

3

The seller of a product does not bother his own locality along with the type of the customer and community of the customer.

 

4

The seller of a product considers his own locality along with the type of the customer and community of the customer.

 

 

INSTRUCTION: It is recommended to follow the same table format to answer the GDB question.

Note: Strictly follow the same table format to answer the GDB question. A student will be graded zero if not found to follow the instruction.

MGT211 Introduction To Business GDB 2 Solution & Discussion Fall 2019


Sr no

Situations

Pricing strategy

1

A company launched a new product and wants to attract more customers by offering a low price during initial offering.

Penetration Pricing

2

A monopolist want to gather as much revenues possible when there is high consumer demand and there is no competition in the market.

Price Skimming

3

The seller of a product does not bother his own locality along with the type of the customer and community of the customer.

Fixed Pricing

4

The seller of a product considers his own locality.

Dynamic Pricing

MGT211 GDB No.2 Solutoin

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MGT211 GDB No.2 Solution

MGT211_GDB_No._2_Solution

below link 

MGT211_GDB_No._2_Solution.pdf

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