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MGT211 : Introduction To Business Course Content and Recommended Books/Material

Recommended Books/Material
  • Introduction to Business by Muhammad Irshad
  • Introduction to Business by Khalid Mehmood Cheema
  • Fundamentals of Business by Asakari Zaidi S.A


MGT211 : Introduction To Business

03 Credit Hours
Course Content

      Introduction to Business, Nature and Scope of Business, Objectives of Business, trade commerce & industry, Organizational Boundaries & Environment, Types of Business Organizations, What is a "Meeting", Kinds of Company’s Meeting, Winding up of company, Cooperative Society, Concept of Entrepreneurship, Franchising , Success and Failure of Business, Foreign trade and foreign business, Barriers to international trade, Stake Holders, Setting Goals and Formulating Strategy, Human Resource Planning, Infrastructure for Test, Compensation and Benefits, Contemporary Motivational Theories, Two-Factor Theory or Hygiene Theory, Strategies for Enhancing Job Satisfaction and Morale,What is marketing?, The marketing environment, The marketing mix, Marketing research , Learning experiences of students, Insight of Consumer Behavior, The Distribution Mix, Physical Mix, Introduction of Promotion, Planning Process, Total Quality Management ,Transaction Processing time, Non verbal Communication, Accounting Information system, Tools of accounting trade, The Role of Financial Manager.

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