We are here with you hands in hands to facilitate your learning & don't appreciate the idea of copying or replicating solutions. Read More>>

Looking For Something at vustudents.ning.com? Click Here to Search

www.bit.ly/vucodes

+ Link For Assignments, GDBs & Online Quizzes Solution

www.bit.ly/papersvu

+ Link For Past Papers, Solved MCQs, Short Notes & More


Dear Students! Share your Assignments / GDBs / Quizzes files as you receive in your LMS, So it can be discussed/solved timely. Add Discussion

How to Add New Discussion in Study Group ? Step By Step Guide Click Here.

Mountain Dew has always been the coolest soft drink brand ever. From daring TV commercials to adventurous activities, Mountain Dew has proven itself to be the most versatile carbonated soft drink company. Keeping its worthy image the same, Mountain Dew has recently introduced three new variants which include; Pitch Black, Blue Shock and Orange Live Wire in its product line and revealed a teaser for them on January 29, 2016 which drove everyone curious on social media. The curosity enhanced when celebrities like Hamza Abbasi, Umair Jaswal, and Junaid Khan also tweeted about “voting for their side”. On the real side of the picture these new variants did not receive warm welcome by the public as compare to the original mountain dew flavor did; if this response remains the same then mountain dew has to discontinue producing those flavors which are not at all liked by the public.
We normally observed such practices adopted by different organizaitons that they initially come up with different product variants and wait for sometime till the public admires anyone out of these variants so that they could discontinue unlikely product variants from their brand portfolio and continue with the product that appeals its target market. Through this phenomena an organization can effectively get to know the consumer responses against its products, so that an organization might not have to spend too much of initial capital.
Requirement:
After reading the above scenario you are required to answer following questions:
a) What do you think it’s a “Test Marketing” or “Brand Positioning” tool used by Mountain dew in this context?
b) After recognizing the tool please elaborate its importance for an organization.

+ How to Follow the New Added Discussions at Your Mail Address?

+ How to Join Subject Study Groups & Get Helping Material?

+ How to become Top Reputation, Angels, Intellectual, Featured Members & Moderators?

+ VU Students Reserves The Right to Delete Your Profile, If?


See Your Saved Posts Timeline

Views: 449

.

+ http://bit.ly/vucodes (Link for Assignments, GDBs & Online Quizzes Solution)

+ http://bit.ly/papersvu (Link for Past Papers, Solved MCQs, Short Notes & More)

+ Click Here to Search (Looking For something at vustudents.ning.com?)

+ Click Here To Join (Our facebook study Group)

Replies to This Discussion

Please Discuss here about this assignment.Thanks
Our main purpose here discussion not just Solution
We are here with you hands in hands to facilitate your learning and do not appreciate the idea of copying or replicating solutions.

RSS

Latest Activity

Mani Siddiqui BS VIII commented on zuha shah's status
18 minutes ago
zuha shah posted a discussion
3 hours ago
+!!! Alan Walker !!! liked zohaib iftikhar's blog post ...* MALAIKA KI DUA ...*
6 hours ago
Mushk liked Shanzay's discussion Zikar Tera Meri Kahani Main..
9 hours ago
Mushk liked Shanzay's discussion Nahii Karta...
9 hours ago
Mushk liked + Ḱẚảḿḯ's discussion Mohabbat Ki Jhari
9 hours ago
Mushk liked muhammad salman khan's discussion bhateeja
9 hours ago
Sarah updated their profile
9 hours ago
fιуα updated their profile
11 hours ago
Meϻøøήส liked Munna Bhai MBBS's discussion CS 502 SOLUTION
12 hours ago
Meϻøøήส liked Munna Bhai MBBS's discussion IDM and Nokia all usb driver
12 hours ago
Meϻøøήส liked Munna Bhai MBBS's discussion Registered Data recovery software with registered key enjoy
12 hours ago

© 2020   Created by +M.Tariq Malik.   Powered by

Promote Us  |  Report an Issue  |  Privacy Policy  |  Terms of Service

.