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My today MGT301 Paper spring 2015 (Study past papers lazmi)

Total 50 Question

40 MCQs and 10 Subjectives (3 & 5 Masrks)

What is Customer Black Box? Write its parts name. 3

Define and differentiate b/w Catalog, KIOSK and database Markets. 5

What is personal selling? Briefly explain.5

What do mean by Competitors. Briefly explain  5

Why and how Direct marketing getting more and more use? 3

E-Marketing  general rules? Briefly explain any five. 5

Baqi yad ni

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