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Quiz # 01

Principles Of Management (MGT503)

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This is to inform that Quiz # 01 will be opened on May 04, 2016 and last date to attempt the quiz will be May 06, 2016.

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Principles of Marketing (MGT 301)                                                       Spring, 2016

Graded Discussion Board No. 1

Due Date: 11 May, 2016.

Total Marks: 10 Marks.

Weightage: 04.

Topic: Brand Promotion.

 

NOTE: There is no grace period in case of GDB

 

Learning objectives:

The core objective of this activity is to familiarize students with the concepts of brand promotion.

 

Learning Outcomes:

After attempting this activity, the students will be able to understand, explain, apply and critically examine the dimensions of brand promotion into practical cases.

 

Scenario:

Brands and businesses in just about every industry are in a state of war with their competitors through promotions and marketing strategies. Majority of renowned brands have been found fighting for their brand promotion with their competitive brands in the recent history of Pakistan. Brand’s taunting, pointing, and hitting their competitive brands via commercials and media posters is a commonly seen practice now days among different brands i.e. a brand war is commonly seen between two detergent giants Arial and Surf Excel. Similarly telecommunication brands Ufone and Mobilink and tea brands Lipton and Tapal Danedar also seem to be quarrelling with each other in their TV commercials and on media posters. Brands in this way try to capture audience’ attention and increase their customer base.

 

Point of discussion:

With reference to the above given discussion do you think that this brand promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers? Justify your answer.

 

Marking Scheme:

The total marks of this GDB are 10; mention at least 05 points in detail to justify your answer. Each point carries 02 marks; avoid irrelevant text/material while answering the question.

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