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1: UNILEVER WILL COVER MORE SHELF SPACE IN MARKET.

2: AS RIN IS A LOW PRICE THAN SURF EXCEL SO BY THIS MOVE UNILEVER CAN TARGET PEOPLE OF LOW INCOME.

3: IT ALLOWS UNILEVER TO PROTECT ITS MAJOR BRAND BY CREATING A FIGHTER BRAND.

4: A CONSUMERS GETS LARGE RANGE OF OPTIONS TO CHOOSE.

5: A COMPANY CAN ENJOY ECONOMIES OF SCALE BECAUSE KEY INGREDIENTS/RAW MATERIAL IS ALMOST SAME.


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1: UNILEVER WILL COVER MORE SHELF SPACE IN MARKET.

2: AS RIN IS A LOW PRICE THAN SURF EXCEL SO BY THIS MOVE UNILEVER CAN TARGET PEOPLE OF LOW INCOME.

3: IT ALLOWS UNILEVER TO PROTECT ITS MAJOR BRAND BY CREATING A FIGHTER BRAND.

4: A CONSUMERS GETS LARGE RANGE OF OPTIONS TO CHOOSE.

5: A COMPANY CAN ENJOY ECONOMIES OF SCALE BECAUSE KEY INGREDIENTS/RAW MATERIAL IS ALMOST SAME.



send me the sollution of gdb plzzz 

sir please send solution of GDB mgt 301

1: UNILEVER WILL COVER MORE SHELF SPACE IN MARKET.

2: AS RIN IS A LOW PRICE THAN SURF EXCEL SO BY THIS MOVE UNILEVER CAN TARGET PEOPLE OF LOW INCOME.

3: IT ALLOWS UNILEVER TO PROTECT ITS MAJOR BRAND BY CREATING A FIGHTER BRAND.

4: A CONSUMERS GETS LARGE RANGE OF OPTIONS TO CHOOSE.

5: A COMPANY CAN ENJOY ECONOMIES OF SCALE BECAUSE KEY INGREDIENTS/RAW MATERIAL IS ALMOST SAME.



First we have to identify the Branding Strategy.

I think that Branding Strategy will be Brand Extensions. (Read Handouts Page No.98)

From the attached picture, it can be clearly seen that Brand Extensions means different products from same brand.

lemme know if it is correct?

brand-extension-20-638.jpg

brand-extension-39-638.jpg

Assalam o alikum

janab ap lecture sunay 45 min say 49 min tak.... wahan sir nay branding strategy batai hoi hain..... us mein miltibranding mein sir nay example mein lever brothers ka naam bhi liya hai....

umeed hai ap ko maray comment say help milay gi inshaAllah

lecture # to bta dain.....

Please clear the confusion of strategy. Is it Brand extension or Multibrands

multibrands..... sir nay lecture mein e.g., mein naam bhi liya hai lever brothers ka multibranding mein.....

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