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PAPER IS TO MUCH CONCEPTUAL BUT MOST EASY..
MCQ'S not in past papers but all MCQ's is esay and conceputal.
10 QUESTION OF SUBJECTIVE.
02 FOR WHOLE SELLER TOPIC.
01 FOR PRODUCT LIFE CYCLE
01 FOR CONTENT OF MESSEGE
01 FOR D/B PERSONAL & NON PERSONAL SELLING
01 FOR DISTRIBUTION CHANNEL
02 QUESTION FOR CONCEPUTAL. LIKE SHEZAN JUICE COMPANY PRODUCT MARKETING..
PLEASE PRAY FOR ME....
Muhammad Hammad Siddiqui
Muhammad Hammad thanks for shaing
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1 to 10 mcqs came from past papers, others are conceptual.. but not hard
Following are some descriptive questions i remembered
What is oligopolistic markets compare to pure monopoly?
Differentiate between pull and push strategy.
What decisions while selecting media ads.
What are production development phases and also mentioned Idea screening.
Mr. Ali is head of marketing; he was given task to hire salesperson, what skills and abilities Mr. Ali will judge in the candidates coming for the job of salesperson.
Asif thanks for sharing
MGT301 (1-3-2017)(11 PKST)
MCQS were easy. Subjective part as under. Four questions were from current papers and rest were new but easy. Remember in your prayers.
See attached file for current solved papers
Define public relations? Explain how companies use public relations to communicate with their publics?
How would you define idea generation stage of new product development? Explain four different sources for new product ideas.
Differentiate between department stores and convenience stores.
Enlist the steps involved in channel design decisions and explain the types of intermediaries available for channel design decisions.
Differentiate between geographical pricing and international pricing
Discuss any three characteristics that can be used for the classification of retail stores.
Mr. Ali as salesman approaches a client in order to generate sales. Identify the points which should be in his mind?
Consumers have the right, and also the responsibility to protect themselves. Describe any three rights of consumers with respect to the products they purchase.
The main function of agents is to facilitate buying and selling. List down the major types of agents.
Explain the following terms:
MGT301 Important Final Term Past Papers Fall 2016