MGT301 Assignment No 01 Solution & Discussion Fall 2017
MGT301 Assignment 1
In my opinion Uber should adopt following CRM techniques to maximize its clientele and fame like Careem.
1. Follow up calls to customers after service for feedback and to know their needs.
2. Conduct customer survey to capture feedback and develop plans to improve customer experience.
3. Create and manage the customer retention and engagement strategies.
4. Offer discount to returning customers
5. There should be a call center where customer can complain about any issue face by them during their journey
also improve their map and location bzc most of customer complain that car captain not locate actual location
In my opinion the following points should be considered
1.Uber should launch extensive advertisement campaign to gain more share of clients from market.
2.Uber should facilitate more the existing customers to retain them and also increase clientage.
3.Uber may provide free mobile minutes to gain customer attention.
4.They should reduce their fare rates to gain attention of low class customers
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MGT301 Assignment 1 Fall 2017 Solution
thank you so much
sir kya yeh correct hy or idea hy