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Semester “Spring 2011”
“Principles of Marketing (MGT301)”
Assignment No. 2
Marks: 20
“Price Elasticity of Demand”
Price Elasticity of Demand is an important concept which should be considered while changing
the price of product. In this perspective two scenarios are given below:
Scenario 1: (5 Marks for explanation+ 5 marks for Graph)
Product A belongs to the category of normal goods and it has a lot of substitutes. If the price of product B increases then what will be the effect on its demand? Justify your answer with the help of graph.
Scenario 2: (5 Marks for explanation+ 5 marks for Graph).
Product B is a high quality product and people who purchase this product belong to elite class.
It has very less substitutes available in the market which don’t have the same quality as product
C has. If the price of product C increases then what will be the effect on the demand of product
C? Justify your answer with the help of graph.
Instructions:
1. Your answer should be precise and in bulleted form.
2. Graph should be labeled
3. You can take help of MS Word and Excel in making graphs.
Important Tips
1. This Assignment can be best attempted from the knowledge acquired after watching video lecture no. 23 to lecture no 24 and reading handouts as well as recommended text book).
2. Video lectures can be downloaded for free from www.youtube.com/vu.
3. Answer the questions with logic and what you have learnt so far in MGT301
Schedule
Opening Date and Time May 27 , 2011 At 12:01 A.M. (Mid-Night)
Due Date and Time June 02 , 2011At 11:59 P.M. (Mid-Night)
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+ Click Here to Search (Looking For something at vustudents.ning.com?) + Click Here To Join (Our facebook study Group)Typographic Error in assignment #2 | Dated: May 27, 11 |
Dear Students,
In assignment #2 there is a typographic error. In scenario #1 Product B should be considered in place of product A. In scenario #2 Product C should be considered in place of Product B.
Good Luck!
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i want to know we just have to draw graphs or we also have to discuss it
tuo handout wala graph bna na b nae ha .
thats for information ... graph tu given senerios k according bnana hai .
elastic is when direstly relation (when price high demand also high)
and inelastic is inversly relation(when price high demand not so high)
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