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There is no moaaz file cause moaaz bhai was student of MCs so he had not the MGT subjects

BY katto supari 

My marketing paper MGT301
Difference between product and services?
A little tough MCQ's
Why mangers need information?
Reference group?
Factors for development of product and services?
Ye last walay dono ka answer kahan hai plz btao.mjhe to ni milay,mein khud se kuch likh ai hun.tell me

TODAY ATTEMPTED EXAM 11/06/2014.

Difference between Labeling and Packaging:

Micro Environmental forces that can affect the company’s ability to serve its customers:

Steps to introduce new product:

Role of Customer Relationship Management in gathering internal information

Discuss about Satisfaction & Dissatisfaction of consumer

My today paper

Total =23

Mcqs= 18

Short question 3 marks =2

Long question 5 marks =3

19) Different b/w idea generation and idea screening? (3 marks)

20) What are the major uses of marketing research in an organization? (3 marks)

21) What do you know about ‘Reference Group’ and why   reference groups area important for marketers? (5 marks)

22) Explain the concept of positioning for competitive advantage and on which base one company can differ to another? (5 marks)

23) Define the growth share matrix. Identify the disadvantage of the growth share matrix. (5 marks)

My midterm comprised of: Total 23 questions: 18 MCQs and 5 Descriptive

MCQs on following topics:
Micro envirnoment
Buying behaviours
Boston Consulting Group
TQM
Market penetration
Brand
Sampling
Target marketing
Niche Marketing
Marketing concept
New Task


Descriptive Questions:
- Some segments appear to be fruitful in short run and in profitable in the long run. Mention various structural factors that affect in long-run segment attractiveness

- Define suppliers and their importance in micro envirnoment analysis

- How can a company overcome the problem of gathering internal data for research purpose which is scattered wide across organization? Can CRM help to solve this problem? How?

- How a questionnair shall be constructed

- Describe the concept of Packaging with example

dejavu77  Thanks for sharing... 

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aj mera paper tha acha ho gya

total question 23

Mcqs 18

subjective question of 3 marks =2

subjective question of 5 marks =3

Mcqs was easy and 50 percent from past papers

a firm not going well if u have to apply MIS then how can MIS work(exact words mjhy yad ni hn) 3 marks

If a researcher make a questionnaries.you have to suggest what type of question have include. 5 marks

There are two firms. one firms marketing plan going well nd this firm become a successful. The other one is not going well bcz failure of their marketing plan then what should u do for making successful this 2nd firm. 5 marks

Define three major steps of targeting marketing. 5 marks

A organization choose NICHE marketing. Describe how it works and why organization choose this one? marks 3

i am not remember exact wording of all questions..............BEST OF LUCK all of u

Please pray for me

All Subjective questions so far in one file:

MID TERM SUBJECTIVE QUESTIONS

Q1. Stimulus-response model & it help marketer or not?

 

Q2. If you are marketing manager, you want to lunch new soft drink in market? What steps you will take?

 

Q3. Why some of company adopts Niche Marketing?

 

Q4. What is Marketing Department Organization?

 

Q5.What is product life cycle stages?

 

Q6. Why secondary data collection is important & what are possible problems in its collection?

 

Q7.what is marketing process. Explain steps involved in it?

 

Q8. Packaging is one element of product decision mix. Describe this concept with                 real life example?

 

Q9. Differentiate between exploratory & descriptive research?


Q10. Difference is between product and services?

Q11. Why mangers need information?

Q12. What is Reference group?

Q13. What are factors for development of product and services?

Q14. Difference between Labeling and Packaging:

 

Q15. Micro Environmental forces that can affect the company’s ability to serve its customers:

 

Q16. Steps to introduce new product:

 

Q17. Role of Customer Relationship Management in gathering internal information

 

Q18. Discuss about Satisfaction & Dissatisfaction of consumer



Q19. What is Different b/w idea generation and idea screening?

 

Q20. What are the major uses of marketing research in an organization?

 

Q21. What do you know about ‘Reference Group’ and why   reference groups area important for marketers?

 

Q22. Explain the concept of positioning for competitive advantage and on which base one company can differ to another?

 

Q23. Define the growth share matrix. Identify the disadvantage of the growth share matrix.

 

Q24. Some segments appear to be fruitful in short run and in profitable in the long run. Mention various structural factors that affect in long-run segment attractiveness.

 

 

Q25. Define suppliers and their importance in micro environment analysis.

 

Q26. How can a company overcome the problem of gathering internal data for research purpose which is scattered wide across organization? Can CRM help to solve this problem? How?

 

Q27. How a questionnaire shall be constructed?

 

Q28. Describe the concept of Packaging with example.

 

Q29. A firm not going well if you have to apply MIS then how can MIS work?

 

Q30. There are two firms. One firms marketing plan going well and this firm become a successful. The other one is not going well because of failure of their marketing plan then what should you do for making successful this 2nd firm?

 

Q31. Define three major steps of targeting marketing.

 

Q32. An organization chooses NICHE marketing. Describe how it works and why organizations choose this one?

Q1. Stimulus-response model & it help marketer or not?

Marketing stimuli consist of the four Ps: product, price, place, and promotion. Other stimuli include major forces and events in the buyer's environment: economic, technological, political, and cultural. All these inputs enter the buyer's black box, where they are turned into a set of observable buyer responses: product choice, brand choice, dealer choice, purchase timing, and purchase amount.

 

 

Q2. If you are marketing manager, you want to lunch new soft drink in market? What steps you will take?

Answer: Soft drink marketing manager need great deals of information to carry out their marketing so as provide superior value and satisfaction for the customer. If a marketing organization is to produce superior value and satisfaction for customers, marketing managers need information at almost every turn. They need information about customers such as resellers, end-users (who tend to be called consumers), as well as competitors, governmental and other forces in the marketplace. After this me marketing manger lunch a new soft drink shop.

 

Q3. Why some of company adopts Niche Marketing?

Answer: Some of the company adopts Niche Marketing because niches are the smaller and normally attract a new one or a few competitor. Niche marketing preassembly understand their niche’ need so well their customer walling pay a price premium.

 

Q4. What is Marketing Department Organization?

 

 

The company must design the marketing department that carry out marketing analysis, planning, implementation and control. Format for the organization the deportment include.

  1. The functional organization
  2. Geographic organization
  3. a product management organization
  4. a customer management organization
  5. a combination plane

 

Q5.What is product life cycle stages?

The best strategy depends upon the product variability. Undifferentiated marketing is more suited for uniform product such as grapefruit and steel. Product they can very in design, such as camera and automobile, are more suited to differentiation or concentration.  

Q6. Why secondary data collection is important & what are possible problems in its collection?

Answer: secondary data is information that already exists somewhere, having been collected for another purpose. Source of secondary data include both internal and external source.  

Advantages of secondary data include:

 It can usually be obtained more quickly and at a lower cost then primary data.

Sometime the data can provide that the individual company could not collect on it own.

Problem with secondary data collection:

The needed information might not be exists

Even if the data is found it might not be usable  

 

 

 

 

Q7.what is marketing process. Explain steps involved in it?

Process by which individual and group obtained what they need and want through creating and exchanging product and the value with the other is termed as marketing process.

This process consist of four step

  1. Analyzing marketing opportunities
  2. developing marketing strategies
  3. Planning marketing program (The four Ps, Product, Price, Place and promotion.
  4. implementing and controlling the marketing effort

 

 

Q8. Packaging is one element of product decision mix. Describe this concept with                 real life example?

Packaging involves designing and producing the container and the wrapper for the product. The packaging may include the product primary container.

For example: The tube holding Colgate toothpaste, the cardboard box contains six dozen tube of Colgate toothpaste.

 

Q9. Differentiate between exploratory & descriptive research?

Exploratory research is the type of research where the objective is gather the preliminary information that well help the batter define problem and suggest hypothesis for their solution.  

While the descriptive research is the type of research where the aim is to describe the thing such as market potential for a product or the demographics attitude of the customer who buy the products   

 

 

 

Q10. Difference is between product and services?

A product can made up from tangible and intangible elements. Physical goods, service or a person, for example a TV lone or lady Gaga. A product for which something meets the customer needs and for which they papered to pay.

While service can a part from a product and they are intangible. For example: an interest new lone on your TV or a technical support.

Q11. Why mangers need information?

Marketing manager need great deals of information to carry out their marketing so as provide superior value and satisfaction for the customer. If a marketing organization is to produce superior value and satisfaction for customers, marketing managers need information at almost every turn. They need information about customers such as resellers, end-users as well as competitors, governmental and other forces in the marketplace.

Q12. What is Reference group?

Reference groups serve as direct (face to face) or indirect point of comparison or reference a forming a person attitude and behavior. References group to which do not belong influence the people.  Marketers try to identify the reference groups of their target markets. Reference groups expose a person to new behaviors and lifestyles, influence the person's attitudes and self-concept, and create pressures to conform that may affect the person's product and brand choices.

Q13. What are factors for development of product and services?

Q14. Difference between Labeling and Packaging?

Labeling: Labels may range from simple tags attached to products to complex graphics that are part of the package. The label might also describe several things about the product—who made it, where it was made, when it was made, its contents, how it is to be used, and how to use it safely.

Packaging involves designing and producing the container and the wrapper for the product. The packaging may include the product primary container.

 

 

 

 

Q15. Micro Environmental forces that can affect the company’s ability to serve its customers:

Answer: A company’s marketing environment consists of the actors and forces outside marketing that affect marketing management’s ability to develop and maintain successful relationships with its target customers.

1). Being successful means being able to adapt the marketing mix to trends and changes this environment.

2). Changes in the marketing environment are often quick and unpredictable.

3) The marketing environment offers both opportunities and threats.

4)The company must use its marketing research and marketing intelligence systems to monitor the changing environment.

 

Q16. Steps to introduce new product:

Hire is the following steps

Awareness: the consumer aware of new product but lack of information about it.

Interest: The consumer seek information about new product

Evaluations: The consumers consider weather trying new product make a séance.

Trail: The consumer tries new product on small scale to improve his or her estimate of his value.

Adoptions: The consumers decide to make a full and regular use of new product.

Q17. Role of Customer Relationship Management in gathering internal information

“CRM is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.” CRM Customer relationship management can be defined: as strategies focused on increasing customer satisfaction, loyalty, and profitability by leveraging superior customer knowledge acquired, stored, and acted upon with the aid of information technology.

 

Q18. Discuss about Satisfaction & Dissatisfaction of consumer

If the product falls short of expectations, the consumer is disappointed; if it meets expectations, the consumer is satisfied; if it exceeds expectations, the consumer is happy.

Q19. What is Different b/w idea generation and idea screening?

Idea generation: The systematic search for new-product ideas.

Idea screening: screening new-product ideas in order to spot good ideas and drop poor ones as soon as possible.

 

Q20. What are the major uses of marketing research in an organization?

The systematic design, collection, analysis and reporting of data relevant to specific marketing situation facing an organization.

Step in marketing research process

  1. defining the problem and research objective
  2. developing a research plane  
  3. implementing the research plane
  4. interrupting and reporting the funding  

 

Q21. What do you know about ‘Reference Group’ and why   reference groups area important for marketers?

Reference groups serve as direct (face to face) or indirect point of comparison or reference a forming a person attitude and behavior.

Many marketers try to identify opinion leaders for their products and direct marketing efforts toward them. In other cases, advertisements can simulate opinion leadership, thereby reducing the need for consumers to seek advice from others.

 Q22. Explain the concept of positioning for competitive advantage and on which base one company can differ to another?

Once a company has decided which segment of the market it will enter. it must decide what positions it wants to occupy in those segments. A product's position is the way the product is defined by consumers on important attributes—the place the product occupies in consumers' minds relative to competing products.

 

Q23. Define the growth share matrix. Identify the disadvantage of the growth share matrix.

The vertical axis, market growth rate, provide a measure of market attractiveness  

The horizontal axis, relative market share, serve is measure the company growth.

Disadvantages

  1. They can be difficult, time-consuming, and costly to implement.
  2. Management may find it difficult to define SBUs and measure market share and growth.   

 

Q24. Some segments appear to be fruitful in short run and in profitable in the long run. Mention various structural factors that affect in long-run segment attractiveness.

The company also needs to examine major structural factors that affect long-run segment attractiveness. For example, a segment is less attractive if it already contains many strong and aggressive competitors.

Q25. Define suppliers and their importance in micro environment analysis.

Supplier is the firms and persons that provide the resources needed by the company and competitors to produce goods and services.

Q26. How can a company overcome the problem of gathering internal data for research purpose which is scattered wide across organization? Can CRM help to solve this problem? How?

 

Q27. How a questionnaire shall be constructed?

Questionnaire construction regards questionnaires. It is a series of questions asked to individuals to obtain statistically useful information about a given topic. When properly constructed and responsibly administered, questionnaires become a vital instrument by which statements can be made about specific groups, or people, or entire populations.

 

 

Q29. A firm not going well if you have to apply MIS then how can MIS work?

A well-designed marketing information system (MIS) begins and ends with the user. The MIS first assesses information needs by interviewing marketing managers and surveying their decision environment to determine what information is desired, needed, and feasible to offer.

The MIS next develops information and helps managers to use it more effectively. Internal records provide information on sales, costs, inventories, cash flows, and accounts receivable and payable.

Marketing intelligence supplies marketing executives with everyday information about developments in the external marketing environment.

 

Q30. There are two firms. One firms marketing plan going well and this firm become a successful. The other one is not going well because of failure of their marketing plan then what should you do for making successful this 2nd firm?

Planning good strategy is only the start - it counts very little if the organization fails to implement it correctly. Main reasons for the poor implementation are isolated planning, Some organizations employ ‘professional planners’ while others leave the task of developing strategic plans to top management and leaving the details of implementation to lower-level managers can spell poor or no implementation at all. Marketing strategy and marketing performance are linked by an implementation system consisting of five related elements. Finally marketing control involves evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained. It then measures its performance in the marketplace and evaluates the causes of any differences between expected and actual performance. Finally, management takes corrective action to close the gaps between its goals and its performance.

 

Q31. Define three major steps of targeting marketing.

The first is market segmentation—dividing a market into smaller groups of buyers with distinct needs, characteristics, or behaviors who might require separate products or marketing mixes.

The second step is market targeting—evaluating each market segment's attractiveness and selecting one or more of the market segments to enter.

The third step is market positioning—setting the competitive positioning for the product and creating a detailed marketing mix. We discuss each of these steps in turn.

 

 

 

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