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Share Your Current Mid Term Papers (Questions/Pattern) 17 December 2016 to 29 December 2016 & Past Papers as well here to help each other. Thanks 

MGT301 exam. (please note the options selected in MCQs may not be correct)

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MGT-301 current midterm papers 17 dec to 29 dec

MGT301 ( Principles of Marketing)
Q-1 Big Mac McDonald sale. Justify to consumers
Q-2 Production adoption process
Q-3 Brand name decide
Production Adoption Process
Benefits of Research origination

Thanks sir... It can be very helpful for me..

Allah bleas you for this...

q#2: Product adoption process 
ans: 

Consumers go through five stages in the process of adopting a new product:

  • Awareness: The consumer becomes aware of the new product, but lacks information about it.
  • Interest: The consumer seeks information about the new product.
  • Evaluation: The consumer considers whether trying the new product makes sense.
  • Trial: The consumer tries the new product on a small scale to improve his or her estimate

of its value.

  • Adoption: The consumer decides to make full and regular use of the new product.

This model suggests that the new-product marketer should think about how to help consumers move through these stages. A manufacturer of large-screen televisions may discover that many consumers in the interest stage do not move to the trial stage because of uncertainty and the large investment. If these same consumers were willing to use a large-screen television on a trial basis for a small fee, the manufacturer should consider offering a trial-use plan with an option to buy.

Brand Name Decide:

Ans:

Selecting a brand name is an important step. The brand name should be carefully chosen since a good name can add greatly to a product’s success. Desirable qualities of a good brand name include:

  1. It should suggest something about the product’s benefits and qualities.
  2. It should be easy to pronounce, recognize and remember.
  3. It should be distinctive
  4. It should translate easily into foreign languages.
  5. It should be capable of registration and legal protection. Once chosen, the brand name must be protected.

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