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This is to inform you that midterm syllabus (Lessons 1-22) will not be included in the final term examination. The final term examination will consist of (Lessons 23-45) only.
MGT301 Today paper
5 short questions (3 marks )
5 long questions(5 marks)
mostly from price sections
2 long questions about product life cycle.
Mgt301 final paper 19/2/18
Define Direct Marketing
Advantage of directer selling for seller
Difference b/w Direct Marketing and Personal Selling
Types of international pricing strategy and which strategy is using by mcdonald in world.
Cost based strategy and value base strategy