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MGT301 Final Term Papers Spring 2019 (24 August ~ 04 September 2019) & All Solved Past Papers, Solved MCQs & Helping Material
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Mgt 301. Explain forms of E- COMMERCE .2 PROMOTION METHOD 3 distribution position 4 customer and public relationship 5 loss leader and cash rebat
What are Selling Agents?(3 marks)
Difference between Advertising and Personal Selling?(3 marks)
What is a Pull Strategy ? How it is usefull for us?(3 marks)
What are the mistakes that a company do while setting price strategy?(3 marks)
You have made a product ,decided the price and channel of distribution.Now you need to think about the communication.How will you proceed to design the effective communication for your product?(5 marks)
Haier deals in electronic home applications.It has recently launches it’s cell phones in the market along with heavy promotion for it’s newly launched products. At the moment the sales growth of cell phones is slow and profit is also slow.Which stage of product life cycle the new product falls?(5 marks)
How a firm can react towards the price change strategy of competitors.Describe any two practices.(5 marks)
Consumers are making purchase decisions based on recommendations from social networks.Do you agree with this statement in the context of current digital age?(5 marks)
What is personal selling??and explain how compensation to salespeople can be made?(bhool gya kitny marks ka tha)…………..
Mcqs 4 5 past say the baki b easy the
1 push pull strategy?
2 define the term e commerece. And the benefits or e commerece for seller?
3 face to face is also called direct marketing. Define the face to face strategy?
4 objectives of advertising
5 classification of retailer and explain category killer retailer?
1. Types of Limited-service wholesaler
2. Societal marketing
3. Disadvantages of database marketing
5. Fixed and dynamic price
6. Quantity discount
7. Digital marketing and conventional marketing
9. Personal selling
10. Pull and push strategy
Hope this helps and please share your current papers to help other VU students.
Question about the International pricing (3 marks)
Question about pull strategy (3 marks) Types of retailer (3 marks)
Question about salesperson (salespeople) (3 marks)
Question about advertisement (3 marks)
Explain Internal factors to consider setting price (5 marks)
Question about limited-service wholesalers. (5 marks)
Explain types of wholesaling (5 marks)
Explain the following terms Fixed cost, variable cost and total cost (5 marks)
Advantages of personal selling (5 marks)
Must Prepare these topics:
Boston consulting group(most important for mcq), setting price, retailing and wholesaling in topics may say zaror koi na koi question a jata ha, It may be short, long or mcqs.
hope this will be helpful for u
Also post ur papers to help others students
BEST OF LUCK FOR EXAMS