Direct selling is the action of marketing and selling products directly to the consumer instead of retailers. As we know about the concept of Direct Selling.
We can consider this a large crowd of people the telecom companies are feel easy to sell their SIMs.The Telecom Companies make confusion among the people that which one is good to choose. They left people in frustration. The Telecom Companies are ready to make people fool and the packages given to the users are not so good and also don't give any benefit to people. On the other way, users don't get their desire product acoording to it. These are not necessary for users and they got loss. There are so many SMS pakages are given to the users. These companies are giving extra tension to the users. Moreover, due to fault choice, they left no choice to purchase one more SIM. Which cause them also an extra expenses.
On the other hand, such companies will also suffer from loss. The reason is that users leave their product and purchase the other one which is best for them. And also they don't make long term commitment with their customers. Mostly people want to choose those SIMs which gives them best connection. But mostly people left in confusion and make false choice. Some pakages are unnecessary given to the users and these packages waste time of people. But if these companies give them good advertisement such as jobs, universities then it helps people in making decision of their future. And we can say that this concept of marketing is known as Societal Marketing Concept. Which is usefull for the users and also used for the welfare of people and society, As a return it will give a better result to the companies.