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Please all students related this subject Share your online Quizzes here to help each other.thanks

Please share the question and their answers of this quiz if anyone has done.
Thanks.

What comes in your mind when you hear this statement "What place do you want your product to hold in the consumer’s mind"? 

Product 

Positioning 

Promotion 

Place 

"People with so many resources that they can indulge in any or all consumer self-orientation." Which one of the following category is true regarding the above statement? 

Habitual buyers 

Innovators 

Brand personalities 

Reference groups 











Ali is very efficient in computer technology and reads all the latest information on electronics. He also has a very charming and charismatic personality, so when he recommends certain equipment, other people tend to follow his advice. Ali is a/an _____. 

Group member 

Opinion Leader 

Group Moderator

All of the given options













Risk is something which hinders the buyer to make purchase decision. However in some buying decisions risk is very less. Which of the following buying situation has the low risk than the others? 

Straight rebuy 

Modified rebuy

New task

None of the given options 









Mr. Zahid examined his firm's recently completed market attractiveness-business position model; he finds that the firm's biscuit unit is low on both dimensions of model. Which one of the following strategies would this placement dictate? 

Invest 

Harvest 

Divest 

Maintain 









Making more sales to current customers without changing a firm’s products refers to which of the following strategies? 

Market development 

Market growth 

Market penetration 

Product development 









In which stage of product life cycle the innovators come into play and use the product? 

Introduction 

Growth



Maturity 



Decline









Which of the following environment involves natural resources that are needed as inputs by marketers or that are affected by marketing activities? 

Cultural environment 

Natural environment 

Political environment 

Technological environment 









Desirable qualities for a brand name include all of the following EXCEPT: 

It should suggest something about the product’s benefits and qualities. 

It should be easy to pronounce, recognize, and remember. 

The brand should almost always be a long word to get attention. 

The name should translate easily into foreign languages. 











Ahmad Enterprise is dealing in baby shoes in Lahore and it launches baby shoes in Peshawar. This strategy for growth falls under which of the following? 

Market Development 

Product Development



Market Penetration



Diversification

In which strategy command spend a lot on advertising and consumer promotion to build up consumer demand, if successful then consumer will ask their retailers for the products, the retailer will ask the wholesales and wholesales will ask the producers.

Pull Strategy (Not Sure)

Positioning Strategy

Push Strategy

Segmentation Strategy

 

 

Low Consumer involvement in purchase and little significant brand difference comes in which types of buying behaviors.

Complex buying behavior

Dissonance-reducing buying behavior

Habitual buying behaviors

Variety-seeking buying behaviors

 

Distribution of product to get it in the marks refers to which of the following activities?

Selling Activities

Advertising activities

Promotion Activities

Place or distribution activities

 

 

The process of dividing a total market into market groups so that persons within each group have relatively similar product need refers to which of the following?

Segmenting (Not Sure)

Differentiating

Target marketing

Concentrating

 

Companies begin their marketing with one targeted segment and then expand into other segments refer to which of the following concepts?

Concentrated

Multisement

Total Marks

Target Marking

 

Which of the following is NOT a part of the macro-environment?

Demographic forces

Natural Forces

Competitor' forces

Political forces

 

 

 

 

 

 

Which of the following is NOT an alternative to increase in the process of a commodity ?

Reducing product size

Using Less Expensive materials

Unbundling the product

Non of the above

 

 

 

Maslow has a list of human needs from the most pressing to the least pressing. They include all of the following EXCEPT:

Physiological need

Safely need

Need recognition

Self- Actualization

 

 

Which one of the following is a key to build lasting relationships with consumers?

 

Price of the product

Need recognition

Nature of Product

Customer Satisfaction

 

Which of the following may be ignored while making channel distribution

decisions?

Analyzing Consumer Service Needs

Setting Channel Objectives and Constraints

Identifying Major Alternatives

None of the above

Which of the following is NOT an external factor while setting the price of a

new product?

Nature of Market and Demand

Competitor's Strategies and prices

Environmental factors

None of the above

A transaction in which the organization is making an initial purchase of an

item to be used to perform a new job refers to which of the following

purchases?

Straight rebuy purchase

Delayed purchase

New-task purchase

Modified rebuy purchase

A network of networks that consists of millions of smaller domestic,

academic, business, and government networks, which together carry

various information and services. Which one of the following networks

represents it?

LAN

Intranets

Extranet

Internet

Identify the name of a vast public web of computer networks that connect

users of all types all around the world to each other?

Intranets

Extranets

Internet

Bytes

How many stages involved in the consumer adoption process?

Six

Seven

Three

Five

In which of the following stage marketer provides quality product and

services without variation in quality?

Storing

Selling

Standardizing and grading

Risk Taking

Which public take developments into account on larger scale?

Financial publics

Media publics

Government publics

Citizen-action publics

Which one of the following stage is NOT a part of buyer's black box?

Brand choice

Product choice

Need recognition

Dealer choice

If a company's customers are concentrated in a small geographic area and

the company sells technical products, which promotion method will it most

likely use?

Advertising

Publicity

Personal selling

Sales promotion

 

 

Which of the following may be ignored while making channel distribution decisions?

Analyzing Consumer Service Needs

Setting Channel Objectives and Constraints

Identifying Major Alternatives

None of the above

 

 

Which of the following is NOT an external factor while setting the price of a new product?

Nature of Market and Demand

Competitor's Strategies and prices

Environmental factors 

None of the above

 

 

A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?

Straight rebuy purchase

Delayed purchase

New-task purchase 

Modified rebuy purchase

 

 

A network of networks that consists of millions of smaller domestic, academic, business, and government networks, which together carry various information and services. Which one of the following networks represents it?

LAN

Intranets

Extranet

Internet 

 

 

Identify the name of a vast public web of computer networks that connect users of all types all around the world to each other?

Intranets

Extranets

Internet 

Bytes

 

 

How many stages involved in the consumer adoption process?

Six

Seven

Three

Five 

 

 

In which of the following stage marketer provides quality product and services without variation in quality?

Storing

Selling

Standardizing and grading 

Risk Taking

 

 

Which public take developments into account on larger scale?

Financial publics

Media publics

Government publics  

Citizen-action publics

 

 

Which one of the following stage is NOT a part of buyer's black box?

Brand choice

Product choice

Need recognition 

Dealer choice

 

 

If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely use?

Advertising

Publicity

Personal selling

Sales promotion

 

n a super store you want to purchase dry milk for making tea. In the selection phase you go to dry milk shelf and find the dry milk of two companies. You select the one and ignore the other. Which one of the following is the weak connection you have with the rejected brand?

  Brand Equity

  Brand Positioning

  Brand Packaging

  Brand Labeling

 

"Provide more quality products and services without variation in the quality" refers to which of the following marketing functions?

  Standardizing and grading

  Transporting

  Storing

Selling

 

Pak Suzuki Motor Company needs to assess the company's image relative to a new competitor. The time schedule is flexible, the research budget is very limited and a low response rate will not be a major problem. Which one of the following survey would be used by Pak Suzuki Motor Company?

  Mail

  Telephone

  Personal interview

  All of the given options

 

Company B is an internet service provider company and it has launched two different packages which charge a fixed and some variable rates according to usage in a month. Company B is using which type of product mix pricing strategies?

  Product Line Pricing

  Optional Product Pricing

  Captive Product Pricing

  By Product Pricing

 

 

 

 

 

Value based pricing is a type of pricing method which is used to set the price of product. Which of the following source derive this technique in setting the price?

  MArket

  Customer

  Product

  All of the above

 

Which one of the following is an example of a convenience consumer product?

  Petrol

  A motorcycle

  A bicycle

  Athletic shoes

 

"Planning that involves developing a strategy to meet competition and ensure long-term survival and growth" represents which one of the following planning types

  Long-range planning

  Short-range planning

  Annual planning

  Strategic planning

 

The process of shaping and refining potential product ideas refers to which one of the following options?

  Prototype development

  Concept development

  Test marketing

Idea screening

 

Which of the following environment includes laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society?

  Natural environment

  Political environment

Societal environment

  Cultural environment

 

This systematic collection and analysis of publicly available information about competitors and developments in the marketing environment is very useful. What is it called?

  Marketing data

  Marketing intelligence

  Web Master

  Secondary data

Quiz Start Time: 08:45 PM 
Time Left 82
sec(s) 
Question # 1 of 10 ( Start time: 08:45:38 PM ) Total Marks: 1
When the purchasing manager of ABC Company buys material and thread, he considers a variety of factors. Which one of the following is LEAST likely to concern the buyer in the purchase decision?
Select correct option:
Does the quality of the goods meet company specifications?
Does the supplier also sell to my competitors?
Does the supplier consistently deliver on time?
Does the price meet the company budget requirements?

 

Quiz Start Time: 08:45 PM 
Time Left 87
sec(s) 
Question # 2 of 10 ( Start time: 08:47:01 PM ) Total Marks: 1
Relationship marketing is an integral part of which type of marketing philosophy?
Select correct option:
Customer and marketing philosophy
Product philosophy
Production philosophy
Selling philosophy



Quiz Start Time: 08:45 PM 
Time Left 88
sec(s) 
Question # 3 of 10 ( Start time: 08:48:08 PM ) Total Marks: 1
An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is:
Select correct option:
Wholesaling
Retailing
Franchising
Warehousing

 

 

Time Left 87
sec(s) 
Question # 4 of 10 ( Start time: 08:49:04 PM ) Total Marks: 1
Following are the pricing adjustment strategies EXCEPT one?
Select correct option:
Geographical pricing
International pricing
Segmented pricing
Sociological pricing

 

Quiz Start Time: 08:45 PM 
Time Left 88
sec(s) 
Question # 5 of 10 ( Start time: 08:50:11 PM ) Total Marks: 1
The mental act, condition or habit of placing trust or confidence in another shows which of the following option?
Select correct option:
Motive
Belief
Behavior
Attitude


Quiz Start Time: 08:45 PM 
Time Left 86
sec(s) 
Question # 6 of 10 ( Start time: 08:51:15 PM ) Total Marks: 1
A company can increase its business in four ways. Which is not one of these ways?
Select correct option:
It can add new product lines, thus widening its product mix.
It can lengthen its existing product lines.
It can add more versions of each product and thus deepen its product mix.
The company can discontinue some of its lines.


Question # 6 of 10 ( Start time: 08:51:15 PM ) Total Marks: 1
A company can increase its business in four ways. Which is not one of these ways?
Select correct option:
It can add new product lines, thus widening its product mix.
It can lengthen its existing product lines.
It can add more versions of each product and thus deepen its product mix.
The company can discontinue some of its lines.

 

 

 

 

Question # 7 of 10 ( Start time: 08:52:27 PM ) Total Marks: 1
Which one of the following step is the first step of research?
Select correct option:
Defining the problem and research objectives
Developing the research plan
Implementing the research plan
Interpreting and reporting the findings


Quiz Start Time: 08:45 PM 
Time Left 88
sec(s) 
Question # 8 of 10 ( Start time: 08:53:24 PM ) Total Marks: 1
Which one of the following scheme is TRUE regarding marketing research?
Select correct option:
Gathering data, analysis, interpretation
Analysis, gathering data, interpretation
Interpretation, gathering data, analysis
Interpretation, reporting, analysis





Quiz Start Time: 08:45 PM 
Time Left 87
sec(s) 
Question # 9 of 10 ( Start time: 08:54:54 PM ) Total Marks: 1
All of the following are the stages in the adoption process EXCEPT:
Select correct option:
Awareness
Interest
Evaluation
Laggards


sec(s) 
Question # 10 of 10 ( Start time: 08:56:06 PM ) Total Marks: 1
Which one of the following factor relates to family that influences consumer behavior?
Select correct option:
Cultural
Social
Personal
Business

  

 

What comes in your mind when you hear this statement "What place do you want your product to hold in the consumer's mind"? 

 

 Product

 Positioning  

 Promotion

 Place

 

    

 

"People with so many resources that they can indulge in any or all consumer self-orientation." Which one of the following category is true regarding the above statement? 

 

 Habitual buyers

 Innovators

 Brand personalities

 Reference groups

 

  

Ali is very efficient in computer technology and reads all the latest information on electronics. He also has a very charming and charismatic personality, so when he recommends certain equipment, other people tend to follow his advice. Ali is a/an _____. 

 

 Group member

 Opinion Leader

 Group Moderator

 

 All of the given options

 

 

    

 

 

 

Risk is something which hinders the buyer to make purchase decision. However in some buying decisions risk is very less. Which of the following buying situation has the low risk than the others? 

 

 Straight rebuy

 Modified rebuy

 

 New task

 

 None of the given options (Doubt)

 

    

 

 

Mr. Zahid examined his firm's recently completed market attractiveness-business position model; he finds that the firm's biscuit unit is low on both dimensions of model. Which one of the following strategies would this placement dictate? 

 

 Invest

 Harvest

 Divest

 Maintain

     

 

 

 

Making more sales to current customers without changing a firm's products refers to which of the following strategies? 

 

 Market development 

 Market growth 

 Market penetration 

 Product development 

     

 

 

 

In which stage of product life cycle the innovators come into play and use the product? 

 

 Introduction

 Growth

 

 Maturity (Doubt)

 

 Decline

 

    

 

 

 

Which of the following environment involves natural resources that are needed as inputs by marketers or that are affected by marketing activities? 

 

 Cultural environment

 Natural environment

 Political environment

 Technological environment

 

    

 

 

Desirable qualities for a brand name include all of the following EXCEPT: 

 

 It should suggest something about the product's benefits and qualities.

 It should be easy to pronounce, recognize, and remember.

 The brand should almost always be a long word to get attention.

 The name should translate easily into foreign languages.  

 

 

 

 

 

Ahmad Enterprise is dealing in baby shoes in Lahore and it launches baby shoes in Peshawar. This strategy for growth falls under which of the following? 

 

 Market Development

 Product Development

 

 Market Penetration

 

 Diversification

 

If the competitor’s price cut harm the company’s sales and profit then what should your company do:
Select correct option:
Hold the current price
Increase the price
Decrease the price(Ans)
All of the given options

Lawyers, accountants, and other professionals typically price by adding a standard markup for profit that reflects which one of the following concepts?
Select correct option:
Cost-plus pricing(ANS)
Value-based pricing
Break-even price
Penetration pricing

Which one of the following is a technique to stimulate the creation of ideas?
Select correct option:
Through questionnaire
Briefing
Brainstorming(ANS)
Banqueting

If ABC Company observes all compact disc customers as pretty much alike and thus offered only one marketing mix, it would be using which of the following approach?
Select correct option:
Heterogeneous
Undifferentiated
Differentiated
Concentrated(ANS)

Which one of the following step in developing new product involves determining whether the product idea is compatible with company objectives, needs and resources on a general level?
Select correct option:
Product development
Screening(ANS)
Idea generation
Business analysis

Mr. Akmal is a person who dislikes the changes in something. He always follows a traditional way to purchase the product like he considers himself as a true judger of product and don’t care to anyone feelings about that product. However if the new product comes into the market he always dislike it and wait for a number of people to use that product. Mr. Akmal belongs to the group of:
Select correct option:
Innovators
Early Majority
Late Majority
Laggards(ANS)

Yogurt” comes under which type of consumer product?
Select correct option:
Convenience(ANS)
Shopping
Specialty
Unsought

In which of the following pricing the seller selects a given city as a "basing point" and charges all customers the freight cost from that city to the customer location, regardless of the city from which the goods are actually shipped?
Select correct option:
Base-point pricing(ANS)
Freight absorption pricing
Transfer pricing
Zone pricing

Quantity discounts are a legal form of price discrimination. A quantity discount is a price reduction to buyers who purchase _____.
Select correct option:
Frequently
Large volumes(ANS)
Inferior merchandise
Superior merchandise

All of the following are the stages involved in the consumer adoption process EXCEPT:
Select correct option:
Desire(ANS)
Awareness
Interest
Trial

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