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MGT301 Principles of Marketing Assignment 01 Fall 2021 Solution / Discussion Due Date: 03-12-2021

MGT301 Principles of Marketing Assignment 01 Fall 2021 Solution / Discussion Due Date: 03-12-2021

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MGT 301 Assignment 1 Solution Fall 2021 |

Requirement

1. Production Concept

Reasons

1.Nokia was known for producing quality mobiles with long battery life.

2.The brand loyal customers of Nokia rarely switched to other brands.

2. Marketing concept

Reasons

1. To achieve organizational goal that is to earn profit by following the needs and demands of market.

2. Nokia has introduced smart phones to meet customers demand.

3. Nokia is successful in achieving its market position after overcoming some software problem in its smart phone.

 Muhammad Bilal  Thanks for sharing... 

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MGT301 Assignment 1 Solution Fall 2021 | MGT301 Assignment Solution 2021

MGT301 Principles of Marketing Assignment 01 Fall 2021 Solution File

MGT301-Assignment-1-Solution-Fall-2021-VU-Ning.pdf

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Mgt301 Assignment 1 solution Fall 2021-Mgt301 Assignment 1 solution-Assignment Solution

MGT301 Assignment 1 solution Fall 2021

 

Question.01

Which one of the below marketing philosophies do you think Nokia was previously following? Please give two reasons. (3+2=5)

a) Production Concept

b) Selling Concept

c) Marketing Concept

d) Societal Marketing Concept

 

Answer:

In my point of view Nokia Company was previously following Production Concept.

  1. Nokia just focus on production and they produce so many models with almost same features.
  2. Nokia produce so many phones with same model and then these phones are easily available in every market and cost is very affordable.

 

 

Question.02

Which one of the below marketing philosophies do you think Nokia is currently using to regain its market position? Justify your answer with any “3” logical arguments. (2+3=5)

  1. Production Concept
  2. Selling Concept
  3. Marketing Concept
  4. Societal Marketing Concept

 

Answer:

            In my point of view Nokia Company is currently using Marketing Concept.

  1. They are trying to regain their market to launch their x-series.
  2. They are trying to achieve the costumer’s needs by updating their software and adding latest features.
  3. They launch Androids-phones when they get the feedback of X-series and that was not so good because this series not fulfill the want and demands of costumer.

MGT301 Principles of Marketing Assignment 01 Fall 2021 Solution File link 

MGT3.01-Assignment-1-Solution-Fall-2021-By-VU-Ning.docx

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