MGT301 Principles of Marketing Assignment 01 Fall 2021 Solution / Discussion Due Date: 03-12-2021
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MGT 301 Assignment 1 Solution Fall 2021 |
1. Production Concept
1.Nokia was known for producing quality mobiles with long battery life.
2.The brand loyal customers of Nokia rarely switched to other brands.
2. Marketing concept
1. To achieve organizational goal that is to earn profit by following the needs and demands of market.
2. Nokia has introduced smart phones to meet customers demand.
3. Nokia is successful in achieving its market position after overcoming some software problem in its smart phone.
Muhammad Bilal Thanks for sharing...
MGT301 Assignment 1 Solution Fall 2021 | MGT301 Assignment Solution 2021
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Mgt301 Assignment 1 solution Fall 2021-Mgt301 Assignment 1 solution-Assignment Solution
MGT301 Assignment 1 solution Fall 2021
Which one of the below marketing philosophies do you think Nokia was previously following? Please give two reasons. (3+2=5)
a) Production Concept
b) Selling Concept
c) Marketing Concept
d) Societal Marketing Concept
In my point of view Nokia Company was previously following Production Concept.
Which one of the below marketing philosophies do you think Nokia is currently using to regain its market position? Justify your answer with any “3” logical arguments. (2+3=5)
In my point of view Nokia Company is currently using Marketing Concept.