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 To make students explore the concept of branding and its significance

for marketers and customers

There are multiple brands of fast food chains operating in Pakistan i.e.

McDonalds, KFC, Subways, Burger King, Fri Chicks, and Fatburger. These

brands provide a variety of food items to their clients and charge very high

prices as compared to the non-branded or locally operating fast food chains.

Despite high prices brand conscious customers prefer to have meals from these

renowned fast food restaurants. Locally working fast food chains also keep a

variety of food items with low prices but it becomes difficult for these local

food chains to attract brand conscious customers.

In your opinion what advantages branded food provides to its customers as

compared to locally working fast food chains, make a comparison keeping in

view the concept of branding.

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Replies to This Discussion

aap khud solve karain handout lain branding topic ko read karain samjhy apko assignment ajaiga solve karna

Hi Guys, on which page we can have branding topic? i didn't find specific topic related to this subject, highly appreciate to share promptly....

its from lec 20

ye lecture konsa hy?


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