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MGT301 - Principles of Marketing Assignment No. 2 Solution and Discussion Spring 2014 of Virtual University (VU) Due Date: July 14, 2014

MGT301 - Principles of Marketing Assignment No. 2 Solution and Discussion Spring 2014 of Virtual University (VU) Due Date: July 14, 2014 

Assignment # 02



Dear Students!

This is to inform that Assignment No. 2 will be opened on July 07, 2014 and due date of assignment submission will be July 14, 2014.


A 24 hours extra/grace period after the due date is usually available to overcome uploading difficulties which may be faced by the students on last date.  This extra time should only be used to meet the emergencies; and above mentioned due date should always be treated as final to avoid any inconvenience.


Topic of the Assignment: "Revamping a Tumbling Brand"

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Replies to This Discussion

To build a successful brand you should:

Focus on what your business achieves for its customers. Your brand is no good to you if it isn't delivering what customers want.

Take ownership of your brand. Pay attention to customers' needs, but you should still control what you want your brand to mean to them.

Be honest. If you don't believe in your brand, no one else will.

Keep your brand simple by focusing on a small number of key brand values.

Be consistent. Every aspect of your business should make customers feel the same way about you.

Be thorough. Look at all your systems to make sure they help to support your brand.

Involve employees. Make sure they understand your brand and believe in it.

Communicate your brand. Make sure every advertisement, brochure and letter helps reinforce the same message. If you have a logo, use it everywhere, but make sure the quality is consistent.

Meet and exceed what your brand promises. Failing, just once, will damage your brand.

Manage your brand. Continually look for opportunities to make improvements. And don't be afraid to make changes to reflect shifts in the way you do business or new trends in your market.

Moreover if you are looking to re-create your brand, the best advice we can give you is to work with professionals. It is a science, and if done properly can make the difference between a successful company and a flop.

More updates will be posted soon

Good luck with idea 

o krna kii aa is da???? mirza confused hia .....................................mene hjy bnani hia assignment ..ufffffffffff aj INSHALLAH bna k post kr doon ga 

i agree with your comments regarding other sites.

We are not Building the brand Here....

market strategic planing =>defining business portfolio also
storng analysis on business portfolio
by addopting the gud GROWTH strategy
gud research on market need and demnd
Gud analysis and research of market researcher according to (geographical ,etc fact and subtitutes)
market environment(micro ,macro or both) in which company is going to start the business
concrete search or info about customer buying behaviour according to buying power (perosnal, cultural,psyclogical,lifestyles, occupation etc)
market semgentation
PRICE stragetic planing
advertisement through MEDIA or through banners or using other sources
cut the prices down
sale the guds with different names in different markets

Asslam O Alaikum

“Revamping a Tumbling Brand ye topic hai assgnment mein kya btana hai es ke bary mein just help me

smjh e ni a ri sai sy

genius bachi i have done and submitted bs Allah dy hawaly 


if we say our budget level is not maintain through these advertisment and all promotions then what step we will taken


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