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Test marketing is a tool used by companies to have insight into the probable market success of a new product, or effectiveness of a marketing campaign. Test marketing can be used by a business to evaluate factors such as performance of a product, customer satisfaction or acceptance of a product, required level of material support for full launch, and distribution requirements for a full launch.

Initial product testing and test marketing are not same. Product testing is totally initiated by a producer: he or she selects a sample of people, provides product to them for testing by offering some sort of incentive to participate. Test marketing, on the other hand, is distinguished by the fact that the test cities represent the national market. The consumer must make the decision herself/himself, must pay his or her own money, and the test product must compete with existing products in the actual marketing environment.

Suppose Cadbury is to launch its new crunchy snack bar in the market. Cadbury wants to conduct a “test marketing” for predicting its new product’s future performance. One problem with test marketing is that it may make competitors attentive. Resultantly they may counter the new offering.

Point of discussion:

Keeping in view the problem of test marketing, do you recommend Cadbury to launch test marketing for its new product? Why or Why Not. Support your stance/position with three (03) arguments.  (1+9=10 Marks)

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Replies to This Discussion

Please Discuss here about this GDB.Thanks

Our main purpose here discussion not just Solution

We are here with you hands in hands to facilitate your learning and do not appreciate the idea of copying or replicating solutions.

Dears, Please discuss this GDB here and suggest your opinions regarding this.

haha

is mein hasne wali kia baat hai dost?? 

is m suggst krna h k cadbury ko new prodct ki tst mrktng krwani chaheay ya nhiii. am right????

Dear Students Don’t wait for solution post your problems here and discuss ... after discussion a perfect solution will come in a result. So, Start it now, replies here give your comments according to your knowledge and understandings....

The problem is partly that new products aren’t developed and put through their paces in a systematic enough way to let marketing men know when a test market is really in order. Compounding this difficulty is that the goals of test marketing are sometimes unclear and that the information, once gathered, is often improperly used. Beginning with an overview of sound new product development, it clarifies when a test market should be done.

For the executive contemplating test marketing, we intend to focus first on three strategic questions:

  • When should you conduct a test market?
  • What can you learn from a test market?
  • How should you use information from a test market?

 

Here is my Solution what do you think if im right?

Dear Jiyasd, your solution is not cleared because we wanted to justify that if cadbury new product can be launch in the product or not and if yes then why? and after that we need to clarify our points after that keeping competitive attention in mind, and then these might be the reasons we need to launch new product in the market.

Plz tell me its yes or no. thn i will tell u the points why yes or no. :) simple give me 1 mark, i'll give u 9. :D

i think no.

Product development stage where the product and its marketing plan are exposed to a carefully chosen sample of the population for deciding if to reject it before its full scale launch. Test marketing is an experiment conducted in a field laboratory (the test market) comprising of actual stores and real-life buying situations, without the buyers knowing they are participating in an evaluation exercise. It simulates the eventual market-mix to ascertain consumer reaction. Depending on the quality and quantity of sales data required for the final decision, test marketing may last from few weeks to several months.

bus itna hi bhola gujjar??????

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