|Graded Discussion Board # 02||Dated: Jan 21, 14|
Graded Discussion Board
PRINCIPLES OF MARKETING (MGT301)
This is to inform that Graded Discussion Board (GDB) No. 02 will be opened on January 24, 2014 for discussion and last date for posting your discussion will be January 28, 2014.
Topic/Area for Discussion
“MARKET MIX DECISIONS”
This Graded Discussion Board will cover lesson 28 to lesson 31.
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Online selling is a Direct marketing
Channel level: A layer of intermediaries that performs
some work in bringing the product and its
ownership closer to the final buyer.
Direct marketing channel: A marketing channel that has no
Indirect marketing channel: Channel containing one or more
In Direct Marketing: The company sells Products or services directly to consumers. e.g, Mary Kay Cosmetics and Amway sell their products door-to-door, and through home and office sales parties, and on the Internet; www.GEICO.com sells insurance direct via web and
the telephone, same as dell sales in both ways indirect through intermediaries like Registered Dealers, Display centers, Sales and Services centers, Retailers, and by their agents for different products.. same as the sale directly through web site and telephone
Dear friends find final solution and send it...
Download it and send ... forget previous discussion
direct selling means it doesnt involve any dealer or reseller in its sellings. product come directly from factory and it delivers to customer directly. so it save its time too. it has 3 ways for its direct sales i.e by phone, internet and e-business
i hope point will be clear to you now.
please guys give your opinion about this .........!!
Dell Corporation, a privately owned multinational computer technology company in the United States, that develops, sells repairs & supports computers and related products and services. The company introduces the latest applicable technology a bit quicker as compared to its competitors. Dell Corporation has a very huge overall competitive double-edge over its competitors in terms of cost & sales and becoming a strong market leader in the field of computer technology.
Dell is the leading products and services provider required worldwide by customers for building their Internet communications and information-technology. Dell mostly focuses on providing their services directly to the customers. The model of direct-selling has made the company understand their customers in a very successful manner. The company has managed to save their inventory cost and applied new technology by using the just-in-time approach on their products.
Dell Corporation provides the selling of servers, personal computers, data storage devices, printers, cameras, MP3 players and many electronics built by other manufacturers. Dell Corporation not only provides these functions by different intermediaries, but also provides online retailing services to its customers, which makes it one of the most high profile companies of the world. It has developed a cost benefit framework. Dell has managed to have a better advantage over its rival companies like IBM, HP and Toshiba etc. Due to its double edge selling strategy, the Corporation has managed to capture a huge market and customers. Such strategy has made it so effective in terms of higher sales and reduced costs for the company. It demonstrates their social media activities, which has attracted so many customers and generated a good amount of revenue.
After reading the above case, what would you think that Dell has a competitive edge over competitors in terms of cost & sales and what should be the possible strategy for them if their competitors follow online marketing strategy?
Case study shows that dell has captured the market applying direct marketing or online marketing approach attracting and selling products directly to its customers using web site. we know that companies are now going to sell products directly to customers as well, that reduces the channel of distribution which reduces the cost of intermediary is called a cost effective strategy, as dell provides products and delivers services directly to its customers and the sales also increases because of direct marketing approach
Secondly, if the competitors of dell start selling products online, so dell will definitely focus on augmented product and will create easiness for the customers and will try to satisfy customers better than its competitor do, they can also promote their system or increase commercials about the more awareness and will focus more on making online marketing system more attractive, easy, satisfying, delivery time improving, fast processing, dell at this stage will try to diffrentiate itself from competitors
It was just to give you an idea of what actually the requirement of the case study is........ change the words and give the same concept Inshah Allah you'll get good marks and do not copy words
Direct marketing is cost effective in some of the ways e.g. when company sells products or services directly to its customers so it saves the cost of inventory which company just show they have, and secondly, company reduces the cost of extra or more intermediaries like wholesalers or retailers.... and Note reducing intermediaries can cause inconvenience for customers will be negative for convenience goods
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