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MGT301 Principles of Marketing GDB NO.2 Discussion and Solution opened on January 24, 2014 closed on January 28, 2014.

Graded Discussion Board # 02 Dated: Jan 21, 14

Important announcement

Graded Discussion Board



Dear Students!


This is to inform that Graded Discussion Board (GDB) No. 02 will be opened on January 24, 2014 for discussion and last date for posting your discussion will be January 28, 2014.


Topic/Area for Discussion



This Graded Discussion Board will cover lesson 28 to lesson 31.



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Replies to This Discussion

Agar late hogaya aap ko solution dene main to sorry main Office main busy tha could not provide if time expired but send it by e-mail you will get good marks if not sent . but change the words and sentences in your own way


                      Competitive advantage gives a company an edge over its rivals/competitors. This increases ability of the company to generate greater value for the firm and also increases revenues.

Competitive edge of Dell over its competitors in terms of cost and sales:-

  • Dell offers a wide range of computer products to its customers including computers, data storage devices, printers, cameras, MP3 players and many more. The wide range expands the market and attracts different customers.
    •  Since Dell has low cost and high revenues, they use part of revenue to invest on technology to continuously improve their products quality and price.
    • Double edge selling strategy. Dell uses both indirect and direct selling channels.


    When the competitors follow online marketing strategies, Dell Corporation can improve their efficiencies more effectively by improving marketing mix strategies like:

    1-      First of all Dell should perform a competitor analysis and then assess competitors strengths, objectives and weakness.

    2-      Expansion of Indirect Sales Channels. Expanding indirect sales channel offers a great potential for revenue growth.

    3-      Increase selling of products through direct sales channels.

    4-      More promotion efforts must be made on internet to attract new customers which are a cost effective way.

  • 1-      Creating and maintaining hard-to-duplicate product/ service

    2-      Physical appearance can be shaped with mettle material to make it more charming and attractive.

    3-      Heir the salesmen who deals with the customers more effectively by telling them the qualities of selling product.

    4-      For sale promotion offer some additional mini items with product for the limited period of time.

    5-      Can be more efficient in Public Relationship. Heir some clever persons who goes to the market directly interact with the customers and take their feedback.

    6-      People who are working in the Dell Corporation can play a model role to attract the customers as compare to their competitors. If the employees use the same product they are working for it ll leave a positive impact on the others. For this purpose the company should give packages for their employee so that they can afford easily.

I am writing a complete solution which will help you understand the questions...will be posted until 11:30, you need to do is to change it in your own words which will hardly take 15 to 20 Minutes


It must clarify the concept not more than 1 page

I think , we can define over Objectives and Strategy Development. like


Dell needs to be consistent through acquisitions and mergers.
Product diversification should be supported by innovation in the field of software,
enterprise solutions, tablet PCs and smart phones.

Now comment on strategies accordingly

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thx allz fr discusion its help ful 

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