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MGT301 Principles of Marketing GDB Spring 2020 Solution & Discussion

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MGT301 Principles of Marketing GDB 1 Solution & Discussion Spring 2020

MGT301 GDB Solution Idea:

I think dettol is currently facing Overfull demand: Suddenly people are likely buying more products.
  • These create the shortage of supply and an increase in prices.
  • Artificial stock creates demand.

For example: at the time of Conv-19 the price of dettol and hand sanitizer increase because of artificial stock created by the sellers

Total Marks 5
Starting Date Tuesday, June 02, 2020
Closing Date Monday, June 08, 2020
Status Open
Question Title Demand Situations
Question Description

Principle of Marketing (MGT301) Spring, 2020

Graded Discussion Board No.1

Due Date: June 08, 2020.

Total Marks: 05 Marks

Weightage: 03

Topic: “Demand Situations”

NOTE: There is no grace period in case of GDB

Learning objectives:

To familiarize the students with the concept of demand situations, so that they could learn that how a company could manage demand situations by using appropriate strategies.

Learning Outcomes:

After attempting this case students will be able to understand the execution of appropriate strategies as per the demand situation an organization is facing, so that it could smoothly run its operations.


The emergence of COVID-19 has brought the world to a standstill. This health crunch has brought an unprecedented effect on businesses across industries. Some industries are stressed and some are flourishing. Overall, almost every sector is anticipated to be impacted by the pandemic. Companies are making continuous efforts to meet the demands of the market and grow during COVID-19 pandemics.

The COVID-19 impact on hand sanitizers market is likely to gain traction from the outbreak of this pandemic. It has resulted in the increasing demand for personal hygiene products namely, hand wash, soaps, tissue papers, and sanitizers worldwide. Dettol is among those famous hygiene manufacturers in Pakistan that is unable to manage current demand situations in country as, shortage of hand sanitizers owing to the panic buying practices of the public in the country. To cope with the current demand situation Dettol need to be very vigilant in terms of using appropriate strategies in order to stop rapid shifting of its target customers towards alternate products.

Point of discussion:

As per the given case, which “ONE” of the following three demand situations do you think “Dettol” is currently facing and which strategies you think it should immediately employ to retain its target customers.

Full Demand.
Irregular Demand.
Overfull Demand.

*Note: Remember, you are required to select only 1 demand situation and mention any 2 strategies that Dettol should use. “Definitions of these demand situations are not required at all”.

Marking Scheme:

The total marks of this GDB are 05; selection of correct demand situation carries 2 marks and each correctly written strategy carries 1.5 marks. Avoid irrelevant text/material while answering the question.

Student’s Guide:

Keep your discussion with the mentioned scenario and irrelevant answers and material will not be graded.
Do not copy/paste the text/paragraphs from the reference links.
Be careful from those blogs who are promoting cheating culture among our students and killing their creativity and critical thinking. Answers copied from such blogs will be straightaway marked as zero. Similarly, any relevant or irrelevant material copied from internet sources will get the same treatment. It can seriously damage your grades.


For acquiring the relevant knowledge, do not rely only on handouts but also watch the course video lectures and read additional material available online or in any other mode.

Important Instructions:

Your discussion must be based on logical facts.
The GDB will open and close on above specified date and time. Please note that no grace day or extra time will be given for posting comments on GDB.
Use the font style “Times New Roman” and font size “12”.
Your answer should be relevant to the topic i.e. clear and concise.
Do not copy or exchange your answer with other students. Two identical / copied comments will be marked Zero (0) and may damage your grade in the course.
Books, websites and other reading material may be consulted before posting your comments; but copying or reproducing the text from books, websites and other reading materials is strictly prohibited. Such comments will be marked as Zero (0) even if you provide references.
You should post your answer on the Graded Discussion Board (GDB), not on the Moderated Discussion Board (MDB). Both will run parallel to each other during the time specified above. Therefore, due care will be needed.
Obnoxious or ignoble answer should be strictly avoided.
You cannot participate in the discussion after the due date via email.
Questions / queries related to the content of the GDB, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of GDB is over.
For planning your semester activities in an organized manner, you are advised to view schedule of upcoming Assignments, Quizzes and GDBs in the overview tab of the course website on VU-LMS.

Note related to load shedding: Please be proactive

Dear students,

As you know that semester activities have started, and load shedding problem is also prevailing in our country. Keeping in view the fact, you all are advised to post your activities as early as possible without waiting for the due date. For your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments, quizzes or GDBs.

“Good Luck”

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