Latest Activity In Study Groups

Join Your Study Groups

VU Past Papers, MCQs and More

We non-commercial site working hard since 2009 to facilitate learning Read More. We can't keep up without your support. Donate.

MGT301 Principles of Marketing GDB Spring 2021 Solution / Discussion

MGT301

Assignment No 1 Solution

Spring 2021

Topic: Marketing Philosophies

Context:

Unilever Pakistan is a renowned global company that sells fast moving consumer goods. Its product range includes shampoos, soaps, tea, detergents, ice creams, beauty care products and many more. As per ceotimes.pk, Unilever Pakistan has announced the first ever shampoo refill station. This initiative has been taken in order to prevent the environment from unrecyclable plastic garbage. As the fact, each year Pakistan wastes around 3.3 million tons of plastic, which is a great source of land and water pollution. With this initiative customers will be able to get their shampoo bottles refilled from selective stores. Indeed it will be an entirely different yet exciting experience for the customers that has never been observed in Pakistan. The outcome of this initiative  would surely result in reducing plastic wastage, making the environment cleaner and providing a good living place to live.

Point of discussion:

As per your understanding which marketing philosophy is specifically being implemented by Unilever Pakistan in this scenario and what kind of benefits Unilever can achieve through it? Mention any 3 benefits to justify you discussion?

Views: 960

Replies to This Discussion

Stay touched with this discussion, Solution idea will be uploaded as soon as possible in replies here before the due date.

Answer:

As per my understanding the selling concept marketing philosophy is specifically being implemented by Unilever Pakistan. After reading the given scenario Unilever company earning a high level of profit due to his goodwill. They are now doing new innovations in company and charging high price against his products. Company also provide shampoo on local stores and customers and refill their shampoo bottles it’s a way to reduce the wastage of plastic. They also try to save their plastic bottle investment.

MGT301 GDB 1 Solution Spring 2021 ||Principles of Marketing|| 100% Correct Solution

MGT301 GDB Solution Spring 2021 Solution
As per my view, Societal marketing concept Philosophy is implemented by Unilever Pakistan.
Benefits
To protect our oceans and 'marine ecosystems from plasticgarbage.

We need new ways for consumers to easily access everyday products with less plastic waste.
We want to keep plastic in use for as long as possible in a circular loop systemby collecting, processing, and repeatedly reusingit.

Answer:

As per my understanding the selling concept marketing philosophy is specifically being implemented by Unilever Pakistan. After reading the given scenario Unilever company earning a high level of profit due to his goodwill.

They are now doing new innovations in company and charging high price against his products. Company also provide shampoo on local stores and customers and refill their shampoo bottles it’s a way to reduce the wastage of plastic. They also try to save their plastic bottle investment.

MGT301 GDB Soluton 2021

May be an image of text

Total Marks 5
Starting Date Friday, May 28, 2021
Closing Date Thursday, June 03, 2021
Status Open
Question Title Marketing Philosophies
Question Description

Principle of Marketing (MGT301)                                                          Spring, 2021

Graded Discussion Board No.1

Due Date: June 03, 2021.

Total Marks: 05 Marks

Weightage: 05

Topic: “Marketing Philosophies” 

 

NOTE: There is no grace period in case of GDB

 

Learning objectives:

 

The core objective of this case base study is to acquaint the students with the concept of Marketing Philosophies.

 

Learning Outcomes:

 

After attempting this case the students will be able to comprehend the marketing philosophy an organization can implement to get reputed among its target customers meanwhile distinctively communicating its brand message.

 

Context:

 

Unilever Pakistan is a renowned global company that sells fast moving consumer goods. Its product range includes shampoos, soaps, tea, detergents, ice creams, beauty care products and many more. As per ceotimes.pk, Unilever Pakistan has announced the first ever shampoo refill station. This initiative has been taken in order to prevent the environment from unrecyclable plastic garbage. As per the fact, each year Pakistan wastes around 3.3 million tons of plastic which is a great source of land and water pollution. With this initiative customers will be able to get their shampoo bottles refilled from selective stores. Indeed it will be an entirely different yet exciting experience for the customers that has never been observed in Pakistan. The outcome of this initiative would surely result in reducing plastic wastage, making the environment cleaner and providing a good living place to live.

 

Point of discussion:

 

As per your understanding which marketing philosophy is specifically being implemented by Unilever Pakistan in this scenario and what kind of benefits Unilever can achieve through it? Mention any 3 benefits to justify your discussion.

#mgt301gdb1solutionspring2021 #mgt301gdb1solution2021
MGT301 GDB 1 Solution Spring 2021 | MGT301 GDB 1 Solution 2021

MGT301 GDB Solution Spring 2021 Solution

As per my view, Societal marketing concept Philosophy is implemented by Unilever Pakistan.

Benefits

  • To protect our oceans and 'marine ecosystems from plastic garbage.

 

  • We need new ways for consumers to easily access everyday products with less plastic waste.
  • We want to keep plastic in use for as long as possible in a circular loop system by collecting, processing, and repeatedly reusing it.

 

RSS

© 2021   Created by + M.Tariq Malik.   Powered by

Promote Us  |  Report an Issue  |  Privacy Policy  |  Terms of Service