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MGT301 - Principles of Marketing Online Quiz No. 4 Solution and Discussion Spring 2014 of Virtual University Due Date: Aug 15, 2014

MGT301 - Principles of Marketing Online Quiz No. 4 Solution and Discussion Spring 2014 of Virtual University Due Date: Aug 15, 2014

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Quiz # 04



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This is to inform that Quiz # 04 will be opened on August 12, 2014 and last date to attempt quiz will be August 15, 2014.

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Which of the following communication and promotion tools involve direct connections with customers aimed toward building customer-unique value and lasting relationships?
Select correct option:
Personal selling and direct marketing
Public relation and publicity
E-commerce and E-business
Advertising and sales promotion

Which one of limited services wholesalers don’t carry or handle the product:
Select correct option:
Cash and carry wholesalers
Drop shippers
Truck wholesalers
Rack jobbers

Which one of the following is the major benefit of using event sponsorship?
Select correct option:
Enhances personal selling efforts
Provides an excellent back-drop for advertisements
Provide large amounts of free media coverage
Neutralizes the effects of unfavorable public relations

A company’s total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to pursue its advertising and marketing objectives. What is another name of communication mix?
Select correct option:
Direct marketing
Integrated marketing
Promotional mix
Competitive marketing

The set of marketing tools a firm uses to implement its marketing strategy refers to which one of the following concepts?
Select correct option:
Promotion mix
Product mix
Marketing mix
Marketing effort

Which of the following method is the most logical budget-setting and deals more with specific promotion goals and accomplishments?
Select correct option:
Exponential smoothing

Which one of the following are not the common complaints that are coming for general public.
Select correct option:

Major logistics functions are;
Select correct option:
Order processing
All of above

All of the following are examples of public relations tools EXCEPT which one of the following concepts?
Select correct option:
Press conferences
Feature articles
Annual reports
Special events

An appropriate strategy to maximize efficiency of promotions is:
Select correct option:
Revision of organization processes
Efficient store assortments
Integrate this activity into supply chain planning
Efficient replacement

Communication process has different elements that are helpful for communicating message to audience. One of the communication tools is the decoding. Which one of the following statements refers to the “Decoding”?
Select correct option:
Intensity of the transmission becomes stronger.
Receiver attempts to convert signs into concepts and ideas.
Source attempts to convert signs into concepts and ideas.
Receiver filters noise from the feedback.

Is an inventory supply system that operates with very low inventories and requires fast, on-time delivery.
Select correct option:
JIT(Just In Time)
Supply Chain Management

Which one of the following is not the orientation that companies have moved over past years?
Select correct option:
Product oriented
Supplier oriented
Customer oriented
Competitor oriented

A distinguishing feature of a contractual VMS (vertical market system) is the coordination and conflicts among the independent members of the channel are attained through _____.
Select correct option:
Oral agreements
Working partnerships
Contractual agreements
Natural competitive forces

All of the following are examples of publicity-based public relations tools except which one of the following options?
Select correct option:
Press conferences
Feature articles
Annual reports
News stories

The step or stage of the personal selling process in which the salesperson attempts to make a favorable impression, gather information about the customer's needs and objectives and build rapport with the prospective customer refers to which one of the following options?
Select correct option:

Which of the following is not included in major international decision?
Select correct option:
How to enter
All of above

Mr. A retains complete ownership of all members of its distribution channel. Mr. A channel would be best described as which of the following VMS?
Select correct option:

There are major steps in media selection. Which is NOT one of these steps?
Select correct option:
Deciding on reach, frequency, and impact
Choosing among major media types
Selecting specific media vehicles
Deciding on format elements

A broad set of communication activities used to create and maintain favorable relations between the organization and its publics reflects which one of the following marketing communication mix?
Select correct option:
Public relations
Personal Selling

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