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Quiz # 01

Principles of Marketing (MGT301)


Dear Students,

This is to inform that Quiz # 1 will be opened on May 17, 2016 and last date to attempt quiz will be May 19, 2016.

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  • Quiz will be based on Multiple Choice Questions (MCQs). Covering video Lectures 01 to 12.  
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Replies to This Discussion

This is to inform that Quiz # 1 will be opened on May 17, 2016 and last date to attempt quiz will be May 19, 2016.

This is to inform that Quiz # 1 will be opened on May 17, 2016 and last date to attempt quiz will be May 19, 2016.

Quiz No 1  koi galat quiz ho to correction kar day 

What is the first step in a strategic planning process?
Select correct option

Set objectives and goals

Define the company mission ans

Plan marketing strategies

Develop the business portfolio

What does this statement shows “Trade of value between at least two parties”?



Exchange ans


Dell is planning to launch a mobile with innovative technology for its new market. The concept is relevant to which of the following option?

Market penetration strategy

Product development strategy ans

Market development strategy

Diversification strategy

The known acronym of external environment PESTLE stands for:
Select correct option

Political, economical, social, technological, legal, ecological ans

Political, economical, substitute, technological, legal, ecological

Political, economical, social, treat, technological, legal, ecological

Purchasing, economical, social, technological, local, ecological

In the Boston Consulting Group approach, which one of the following is a measure of company strength in the market?

Relative market share Ans

BCG matrix

Business portfolio

Market growth rate

Marketing Research composed of the following steps: defining the problems and research objectives, implementing the research plan, interpreting and reporting the findings. Which of the following step is missing?

The marketing management philosophies includes all, EXCEPT:

Production concept

Societal marketing concept

Selling concept

Portfolio concept Ans

Choose the best description regarding marketing view point.

Matching a product with its market

Promoting and selling products Ans

Facilitating and satisfying exchange relationships

Distributing products at the right price to stores

Which of the following option provides the everyday information regarding environmental variables used to adjust marketing plans?

Marketing research

Marketing intelligence Ans

Assessing information needs

Developing information



Past Quiz 90% Quiz es files se aye hain.


Question # 1 of 10 ( Start time: 07:20:45 PM, 19 May 2016 ) Total Marks: 1

Which public take developments into account on larger scale?
Select correct option

Financial publics

Media publics

Government publics

Citizen-action publics
Question # 2 of 10 ( Start time: 07:22:08 PM, 19 May 2016 ) Total Marks: 1

A market or an organization where a specific market plan is developed for each specific market or customer refers to which of the following organizations?
Select correct option

Functional organization

Geographic organization

Product management organization

Customer management organization

Question # 3 of 10 ( Start time: 07:23:33 PM, 19 May 2016 ) Total Marks: 1

Marketing management is really a:
Select correct option

Supply Chain Management

Demand Management

Product Management

Knowledge Management

Question # 4 of 10 ( Start time: 07:25:05 PM, 19 May 2016 ) Total Marks: 1

Identify the name of a vast public web of computer networks that connect users of all types all around the world to each other?
Select correct option




Question # 5 of 10 ( Start time: 07:26:27 PM, 19 May 2016 ) Total Marks: 1

Which of the following option provides the current data on sales, cost, inventories and accounts?
Select correct option

Internal records

External records

Secondary records

Primary records
Question # 6 of 10 ( Start time: 07:27:53 PM, 19 May 2016 ) Total Marks: 1

Which of the following environment includes forces that effect consumer purchasing power and spending pattern?
Select correct option

Economic environment

Political environment

Cultural environment

Technological environment
Question # 7 of 10 ( Start time: 07:29:12 PM, 19 May 2016 ) Total Marks: 1

_________ is defined as achieving goals depends on knowing the needs and wants of the target markets and delivering the desired satisfaction better than competitors do?
Select correct option

Marketing concept

Production concept

Marketing management

Societal marketing
Question # 9 of 10 ( Start time: 07:32:23 PM, 19 May 2016 ) Total Marks: 1

Collecting, analyzing and interpretation of data refers to which one of the following concepts?
Select correct option

Marketing research

Marketing intelligence

Marketing information

Marketing knowledge
Question # 10 of 10 ( Start time: 07:33:42 PM, 19 May 2016 ) Total Marks: 1

A customer pays Rs.10,000/- and receives a Sony television set in return. What does this example shows?
Select correct option





+ Ijaz Quiz ans.
1_Government publics
2_Customer management organization
5_Internal records
6_Economic environment


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