Quiz # 02 Principles Of Marketing (MGT 301)
Dear VUStudents !
This is to inform that Quiz # 02 will be opened on May 29, 2014 and last date to attempt quiz will be "June 02, 2014".
Please after attempting your Quiz, share your solved Quiz with other students.
A famous shop offers “Kulfa for One” to small households. In this case, the firm is conducting segmentation based on:
The product concept remained applicable in which of the following era:
ABC Company’s strategy of cutting prices on its cigarettes to enlarge its market share in the increasingly competitive tobacco industry refers to which of the following strategies?
Which form of data that already exist somewhere and can be obtained more quickly and easily even at lower cost?
Virtual University of Pakistan is using the systematic design, collection, analysis, and reporting of data relevant to marketing its new undergraduate and graduate programs to minority students. What do you call this?
“Gathering secondary information” is one of the step comes under “developing the research plan” (The second step of marketing research process). How would you define the “secondary information in marketing research”?
Under which one of the following strategies a company can introduce present products to the new market in order to achieve the higher profit margin and sales?
With relevance to 4P’s versus 4C’s the product matches with which of the following option?