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Replies to This Discussion

 Selecting an overall company strategy for long-run survival and growth refers to which one of the following tasks

Select correct option:

Strategic market planning

Annual market planning

Short-term planning

Long-term planning

2.  Which of the following communication and promotion tools involve direct connections with customers aimed toward building customer-unique value and lasting relationships

 

Select correct option:

 

Personal selling and direct marketing

Public relation and publicity

E-commerce and E-business

Advertising and sales promotion

3.  An attractive idea must be developed into which one of the following?

 

Select correct option:

Product idea

Product concept

Product image

Test market

 

4. Mr. Afgan gets a shopping list from his wife. The list contains a potted plant, fresh salmon (sea fish), motor oil, bread, milk, and a birthday cake. To make just one stop to save time, he should go to:

Select correct option:

A convenience store

An off-price retailer

A specialty store

A supermarket

 

5._____ includes all electronics-based information exchanges within or between companies and customers.

 

Select correct option:

E-commerce

E-business

The Internet

E-marketing

 

6. The concept of _____ marketing communications suggests that the company must blend the promotion tools carefully into a coordinated _____.

 

Select correct option:

Affordable; promotion mix

Integrated; promotion mix

Percent-of-sales; integration

None of the given options

 

7. Which one of the following is NOT a part of marketing control process?

Select correct option:

Set goals for organization

Measure performance

Take risk for profit

Evaluate performance



Which of the following communication and promotion tools involve direct connections with customers aimed toward building customer-unique value and lasting relationships?
Select correct option:


Personal selling and direct marketing
Public relation and publicity
E-commerce and E-business
Advertising and sales promotion

 

Which one of limited services wholesalers don’t carry or handle the product:
Select correct option:


Cash and carry wholesalers
Drop shippers
Truck wholesalers
Rack jobbers

 

Which one of the following is the major benefit of using event sponsorship?
Select correct option:
Enhances personal selling efforts
Provides an excellent back-drop for advertisements
Provide large amounts of free media coverage
Neutralizes the effects of unfavorable public relations

 

A company’s total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to pursue its advertising and marketing objectives. What is another name of communication mix?
Select correct option:


Direct marketing
Integrated marketing
Promotional mix
Competitive marketing

 

The set of marketing tools a firm uses to implement its marketing strategy refers to which one of the following concepts?
Select correct option:


Promotion mix
Product mix
Marketing mix
Marketing effort

 

Which of the following method is the most logical budget-setting and deals more with specific promotion goals and accomplishments?
Select correct option:


Percentage-of-sales
Competitive-parity
Objective-and-task
Exponential smoothing

 

Which one of the following are not the common complaints that are coming for general public.
Select correct option:


Deception
Fraud
Theft
Unfairness

 

Major logistics functions are;
Select correct option:


Order processing
Warehousing
Transportation
All of above

 

All of the following are examples of public relations tools EXCEPT which one of the following concepts?
Select correct option:


Press conferences
Feature articles
Annual reports
Special events

An appropriate strategy to maximize efficiency of promotions is:
Select correct option:


Revision of organization processes
Efficient store assortments
Integrate this activity into supply chain planning
Efficient replacement

 

Communication process has different elements that are helpful for communicating message to audience. One of the communication tools is the decoding. Which one of the following statements refers to the “Decoding”?
Select correct option:


Intensity of the transmission becomes stronger.
Receiver attempts to convert signs into concepts and ideas.
Source attempts to convert signs into concepts and ideas.
Receiver filters noise from the feedback.

 

Is an inventory supply system that operates with very low inventories and requires fast, on-time delivery.
Select correct option:


JIT(Just In Time)
Supply Chain Management

 

Which one of the following is not the orientation that companies have moved over past years?
Select correct option:


Product oriented
Supplier oriented
Customer oriented
Competitor oriented

 

A distinguishing feature of a contractual VMS (vertical market system) is the coordination and conflicts among the independent members of the channel are attained through _____.
Select correct option:


Oral agreements
Working partnerships
Contractual agreements
Natural competitive forces

 

All of the following are examples of publicity-based public relations tools except which one of the following options?
Select correct option:


Press conferences
Feature articles
Annual reports
News stories

 

The step or stage of the personal selling process in which the salesperson attempts to make a favorable impression, gather information about the customer's needs and objectives and build rapport with the prospective customer refers to which one of the following options?
Select correct option:


Prospecting
Reproach
Approach
Qualifying

 

Which of the following is not included in major international decision?
Select correct option:


Understanding
Deciding
How to enter
All of above

 

Mr. A retains complete ownership of all members of its distribution channel. Mr. A channel would be best described as which of the following VMS?
Select correct option:


Corporate
Contractual
Conventional
Administered

 

There are major steps in media selection. Which is NOT one of these steps?
Select correct option:


Deciding on reach, frequency, and impact
Choosing among major media types
Selecting specific media vehicles
Deciding on format elements

 

A broad set of communication activities used to create and maintain favorable relations between the organization and its publics reflects which one of the following marketing communication mix?
Select correct option:


Advertising
Public relations
Personal Selling
Publicity

AOA!

Attachments:

MGT301 Quiz#5 Today my Quiz

Question # 1 of 20 ( Start time: 10:26:06 PM ) Total Marks: 1
A trader who purchases goods in large quantity and at a low price from manufacturer is called ____________.
Select correct option:
Retailer
Agent
Wholesaler
All of the given options

Question # 2 of 20 ( Start time: 10:27:35 PM ) Total Marks: 1
Whether the price raised or lowered, the action will affect on:
Select correct option:
Buyers
Sellers
Competitors
All of above

Question # 3 of 20 ( Start time: 10:28:52 PM ) Total Marks: 1
Which one of the following is not the characteristic of advertising appeal?
Select correct option:
Meaningful
Believable
Memorable
Distinctive

Question # 4 of 20 ( Start time: 10:30:02 PM ) Total Marks: 1
In ______________, companies organize Point of Purchase (POP) display.
Select correct option:
Sales promotion
Trade promotion
Consumer promotion
All of the given options

Question # 5 of 20 ( Start time: 10:31:08 PM ) Total Marks: 1
Through sales management supervision, what does the company do for sales force to do a better job?
Select correct option:
Coaches
Motivates
Influences
Forces

Question # 6 of 20 ( Start time: 10:31:44 PM ) Total Marks: 1
Most of fast moving consumer goods (FMCG) companies are using _______ for the distribution of their products.
Select correct option:
Intensive Distribution
Exclusive Distribution
Selective Distribution
None of above

Question # 7 of 20 ( Start time: 10:32:25 PM ) Total Marks: 1
The cost of advertising for most products is especially high during which of the following period?
Select correct option:
Peak seasons
The summer months
Prime-time programs
Late-night programming

Question # 8 of 20 ( Start time: 10:33:17 PM ) Total Marks: 1
When a company cannot supply all its customers’ needs; what would be an effect on price?
Select correct option:
Price will increase
Price will remain same
Price will decrease
Price will decrease up to a curtails limit

Question # 9 of 20 ( Start time: 10:34:05 PM ) Total Marks: 1
Which of the following is a paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor?
Select correct option:
Direct marketing
Indirect marketing
Advertising
None of the given options

Question # 10 of 20 ( Start time: 10:35:05 PM ) Total Marks: 1
In contrast to vending machines which dispense only products, there are other systems that dispense information and take orders without direct human aid. This system refers to which one of the following options?
Select correct option:
Kiosks
TV monitors
The internet
Cell phones

Question # 11 of 20 ( Start time: 10:36:30 PM ) Total Marks: 1
The correct sequence of an organization’s supply chain from a systems perspective is:
Select correct option:
Acquisition of resources, transformation process, delivery to customers
Transformation process, delivery to customers, acquisition of resources
Delivery to customers, acquisition of resources, transformation process
Transformation process, acquisition of resources, delivery to customers

Question # 12 of 20 ( Start time: 10:37:28 PM ) Total Marks: 1
An effective form of direct marketing today is using the 30-minute television advertising programs for a single product to get instant feedback from customers refers to which of the following concepts?
Select correct option:
TV advertising
Infomercials
Home shopping TV
Publicity

Question # 13 of 20 ( Start time: 10:38:07 PM ) Total Marks: 1
Which one of the following is the function of public relations?
Select correct option:
Public affairs
Lobbying
Development
All of above

Question # 14 of 20 ( Start time: 10:38:56 PM ) Total Marks: 1
__________ is the public information about a company, good, or service appearing in the mass media as a news item.
Select correct option:
Publication
Publishing
Publicity
All of the given options

Question # 15 of 20 ( Start time: 10:39:54 PM ) Total Marks: 1
Companies manage their supply chains through which of the following?
Select correct option:
Skilled operators
Information
Internet
Competitors

Question # 16 of 20 ( Start time: 10:40:24 PM ) Total Marks: 1
Which one of the following is the first stage in developing an advertising campaign?
Select correct option:
Developing Advertising Strategy
Setting Advertising Budget
Setting Advertising Objectives
Evaluating Adverting Campaign

Question # 17 of 20 ( Start time: 10:41:25 PM ) Total Marks: 1
Sales applicants are typically NOT tested for which one of the following skills?
Select correct option:
Management skills
Organizational skills
Accounting skills
Analytical skills

Question # 18 of 20 ( Start time: 10:42:10 PM ) Total Marks: 1
In how many ways, a firm can respond to the price cut by the competitor?
Select correct option:
By reducing price
By raising perceived quality
By improving quality and increasing price
All of the given options

Question # 19 of 20 ( Start time: 10:43:00 PM ) Total Marks: 1
Which one of these is not the benefit of buyers in direct marketing?
Select correct option:
Convenient
Greater product access and selection
Customer relationship building
Buying is easy

Question # 20 of 20 ( Start time: 10:44:01 PM ) Total Marks: 1
The principles of personal selling described as which one of the following orientation?
Select correct option:
Relationship orientation
Service orientation
Customer orientation
Transaction orientation

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