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Principle of Marketing (MGT301)  Graded Discussion Board No. 1
Due Date: December 04, 2014.

Learning objectives:

The primary objective of this case base discussion is to create an argument on types of research designs that can be helpful for a new product development.

Learning Outcomes:

Students will be able to use appropriate research methodologies for getting an insight into the new marketing research problem.


A well-established Food Company has decided to come up with a new product under its product range. Its existing product range consists of various products such as; pasteurized milk, coffee, yogurt etc. The management wants to launch instant tea sachet. The management of the company is concerned about the fact that how consumers would perceive launching instant tea, not only has this but they are concerned to know the demand of different types of teas among people, the target population and packaging for tea. It is a new concept for this company and already some other companies offering such kind of products.

Point of discussion:

Imagine that the owner of this company hires you as a marketing researcher and you have been assigned a task of designing specific research objectives and appropriate research design based on the above given scenario.

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5 No. ka sawal ha bhaio...
koi to mercy dkhao....           ........

 find out page 54 and search THE MARKETING RESEARCH PROCESS

aap agar kahi job karna chaho gi to jo interview laine wala banda hota hai na wo sab say pehle aap kay cv me objective dakhta hai kay what u want to do in future and what u want to do in ur work or what is urs specialization field

 to aap nay objectives dakhne hai kay ham nay business karna hai to me kia kia dakhu kay me apni product ko behter andaz me chala saku

aap ko objectives dane hai([possible ways batny han  product run karny k)

Every marketer needs marketing research, and most large companies have their own marketing research departments. Marketing research involves a four-step process. The first step consists of
the manager and researcher carefully defining the problem and s
etting the research objectives. The
objective may be exploratory, descriptive, or causal. The second step consists of developing the
research plan for collecting data from primary and secondary sources. Primary data collection calls
for choosing a research approach (observation, survey, experiment); choosing a contact method
(mail, telephone, personal); designing a sampling plan (whom to survey, how many to survey, and
how to choose them); and developing research instruments (questionnaire, mechanical). The third
step consists of implementing the marketing research plan by collecting, processing, and analyzing
the information. The fourth step consists of interpreting and reporting the findings. Further
information analysis helps marketing managers to apply the information and provides advanced
statistical procedures and models to develop more rigorous findings from the information.
Some marketers face special marketing research considerations, such as conducting research in
small-business, non-profit, or international situations. Marketing research can be conducted
effectively by small organizations with small budgets. International marketing researchers follow
the same steps as domestic researchers but often face more challenging problems. All
organizations need to understand the major public policy and ethics issues surrounding marketing

ya jo 4 points han is main yahi first sawal/ portion k ans han

dosra part ham nay design karna hai

b. Uses & Application of Research in Marketing: Decision-making is crucial process in all types of the organization. This decision-making requires
then information that is collected and acquired through the marketing research process this

information can be regarding customers companies or competitor or the other environmental
factors. Major uses of the marketing research in the organizations are as following:
Measurement of market potential.
Analysis of market share.
Determination of market characteristics
Sales analysis.
Product testing.
Studies of business trends
Studies of competitors' products.


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