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Principle of Marketing (MGT301)  Graded Discussion Board No. 1
Due Date: December 04, 2014.

Learning objectives:

The primary objective of this case base discussion is to create an argument on types of research designs that can be helpful for a new product development.

Learning Outcomes:

Students will be able to use appropriate research methodologies for getting an insight into the new marketing research problem.

Scenario:

A well-established Food Company has decided to come up with a new product under its product range. Its existing product range consists of various products such as; pasteurized milk, coffee, yogurt etc. The management wants to launch instant tea sachet. The management of the company is concerned about the fact that how consumers would perceive launching instant tea, not only has this but they are concerned to know the demand of different types of teas among people, the target population and packaging for tea. It is a new concept for this company and already some other companies offering such kind of products.

Point of discussion:

Imagine that the owner of this company hires you as a marketing researcher and you have been assigned a task of designing specific research objectives and appropriate research design based on the above given scenario.

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Replies to This Discussion

o bai ye appropriate research design or question k first part me kya farq hai, ye smjha de koi. 2nd part ki smjh nhi a rhi us me kya likhun

memoona, objectives mein jo question hein (why, what etc) un k answers mein se jo information mily ge usy primary data kehty hein so, primary data+ already collected data (secondary data)+ target users k economical, demographic aur lifestyle charactristics ye sb mil k research design bnaty hein...

thanks

please koi tu solution share kro

solution ????????????????

Ary yar meherbani ker dy koi...!!!!

yes enough discussion , now final solution required

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