+ Link For Assignments, GDBs & Online Quizzes Solution |
+ Link For Past Papers, Solved MCQs, Short Notes & More |
|
Tags:
+ http://bit.ly/vucodes (Link for Assignments, GDBs & Online Quizzes Solution)
+ http://bit.ly/papersvu (Link for Past Papers, Solved MCQs, Short Notes & More)
+ Click Here to Search (Looking For something at vustudents.ning.com?) + Click Here To Join (Our facebook study Group)Please Discuss here about this GDB.Thanks
Our main purpose here discussion not just Solution
We are here with you hands in hands to facilitate your learning and do not appreciate the idea of copying or replicating solutions.
Total Marks | 5 |
Starting Date | Tuesday, December 01, 2015 |
Closing Date | Thursday, December 03, 2015 |
Status | Open |
Question Title | Segmentation |
Question Description | Principle of Marketing (MGT 301) Fall, 2015 Graded Discussion Board No. 1 Due Date: December 03, 2015. Total Marks: 05 Marks Topic: Segmentation.
Learning Objectives:
Case: Marketers take a lot of time, invest money and analyze the market in order to choose a segment to which they can offer a product. Do you think there is a need to incur time and money for segmentation because if the product is of high quality, it will appeal to the whole masses rather than a specific segment? Discuss. Learning Outcomes:
Marking Scheme: The total marks of this GDB are 05; avoid irrelevant text/material while answering the question. Student’s Guide
*Note: For acquiring the relevant knowledge, do not rely only on handouts but also watch the course video lectures and read additional material available online or in any other mode.
Important Instructions:
Note related to load shedding: Please be proactive
Dear students,
As you know that Pre Mid-Term semester activities have started and load shedding problem is also prevailing in our country. Keeping in view the fact, you all are advised to post your activities as early as possible without waiting for the due date. For your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments, quizzes or GDBs.
|
Segmentation:
Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them.
Need to incur time and money for segmentation:
A company cannot devise a market strategy without market segmentation. If they don’t do segmentation, they do not know whom they have to sell and what they have to sell. Thus without segmentation, target group is just a population and will never understand how can target them. That’s why there is need to incur time and money for segmentation.
If the product is of high quality then need of Segmentation
Quality is achieving or reaching for the highest standard as against being satisfied with the sloppy or fraudulent………… this is incomplete……..
Advantages of Segmentation:
1)Focus of the Company:
Segmentation is an effective method to increase the focus of a firm on market segments. If we have better focus, obviously we shall have better returns.
2)Increase in competitiveness
Naturally, once our focus increases, our competitiveness in that market segment will increase. Market share might increase and the chances of a new competitor entering might be low.
3)Customer retention
By using segmentation, Customer retention can be encouraged through the life cycle of a customer.
4)Have better communication
The communications of a company needs to be spot on for its TARGET market. Thus if there is need of a target market, there is also need of segmentation.
5)Increases profitability
Segmentation increases competitiveness, customer retention, and communications. Thus if it is affecting so many factors of your business, then definitely it affects the profitability of the firm.
Dear sam, yes its almost correct.... but need to shrink because we cannot post this much details.
kia ap help kar skty hai mere kuch smjh nahi a raha mujhe kal se find kar rahi
Note for All Members: You don’t need to go any other site for this assignment/GDB/Online Quiz solution, Because All discussed data of our members in this discussion are going from here to other sites. You can judge this at other sites yourself. So don’t waste your precious time with different links.
sir.mj tou idea se b kch nhi a rha smjh :(
yes you are right.
please provide idea about segmentation
Its a strategy that separate individual in a market.
Like new born babies, gender, culture, etc
Dear Students Don’t wait for solution post your problems here and discuss ... after discussion a perfect solution will come in a result. So, Start it now, replies here give your comments according to your knowledge and understandings....
© 2021 Created by + M.Tariq Malik.
Powered by
Promote Us | Report an Issue | Privacy Policy | Terms of Service
We are user-generated contents site. All product, videos, pictures & others contents on site don't seem to be beneath our Copyrights & belong to their respected owners & freely available on public domains. We believe in Our Policy & do according to them. If Any content is offensive in your Copyrights then please email at m.tariqmalik@gmail.com Page with copyright detail & We will happy to remove it immediately.
Management: Admins ::: Moderators
Awards Badges List | Moderators Group
All Members | Featured Members | Top Reputation Members | Angels Members | Intellectual Members | Criteria for Selection
Become a Team Member | Safety Guidelines for New | Site FAQ & Rules | Safety Matters | Online Safety | Rules For Blog Post