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Quiz # 04 will be opened on January 29, 2014 and last date to attempt quiz will be January 30, 2014 and  Covering video Lectures 20 to 25.


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Attachments:

If the competitor’s price cut harm the company’s sales and profit then what should your company do:
Select correct option:
Hold the current price
Increase the price
Decrease the price
All of the given options

 

Lawyers, accountants, and other professionals typically price by adding a standard markup for profit that reflects which one of the following concepts?
Select correct option:
Cost-plus pricing
Value-based pricing
Break-even price
Penetration pricing

 

Which one of the following is a technique to stimulate the creation of ideas?
Select correct option:
Through questionnaire
Briefing
Brainstorming 
Banqueting

 

If ABC Company observes all compact disc customers as pretty much alike and thus offered only one marketing mix, it would be using which of the following approach?
Select correct option:
Heterogeneous
Undifferentiated
Differentiated
Concentrated

 

Which one of the following step in developing new product involves determining whether the product idea is compatible with company objectives, needs and resources on a general level?
Select correct option:
Product development
Screening
Idea generation
Business analysis

 

Mr. Akmal is a person who dislikes the changes in something. He always follows a traditional way to purchase the product like he considers himself as a true judger of product and don’t care to anyone feelings about that product. However if the new product comes into the market he always dislike it and wait for a number of people to use that product. Mr. Akmal belongs to the group of:
Select correct option:
Innovators
Early Majority
Late Majority
Laggards

 

Yogurt” comes under which type of consumer product?
Select correct option:
Convenience
Shopping
Specialty
Unsought

 

In which of the following pricing the seller selects a given city as a "basing point" and charges all customers the freight cost from that city to the customer location, regardless of the city from which the goods are actually shipped?
Select correct option:
Base-point pricing
Freight absorption pricing
Transfer pricing
Zone pricing

 

Quantity discounts are a legal form of price discrimination. A quantity discount is a price reduction to buyers who purchase _____.
Select correct option:
Frequently
Large volumes
Inferior merchandise
Superior merchandise

All of the following are the stages involved in the consumer adoption process EXCEPT:
Select correct option:
Desire
Awareness
Interest
Trial


 Which one of the following groups serves as opinion leaders to the rest of the market?
Select correct option:

Late majority
Early Adopter
Early Majority
Laggards

 You are planning to install a steel manufacturing plant in your city. For that purpose you want to have a supplier who supplies you the steel in raw form for manufacturing. Here supplier supplies you which of the following form of industrial product?
Select correct option:

Material and parts
Capital items
Supplies and services
None of the given options

Which of the following statements about rebates is true?
Select correct option:

Refunds paid to consumers after a purchase.
Final consumer gets a producer's price reduction.
Offered but then never request the refund.
All of the above.

 Which of the following is NOT an alternative to increase in the price of a commodity?
Select correct option:

Reducing product size
Using less expensive materials
Unbundling the product
None of the above

Selecting the right competitive advantage is part of which one of the following concepts?
Select correct option:

Target marketing
Market Positioning
Market segmentation
Undifferentiated Marketing


 _______ is a statement of organization’s purpose. It acts as invisible hand that guides people in an organization.
Select correct option:
• Vision statement
• Mission statement
• Corporate statement
• Slogan

. ________ is defined as strategies focused on increasing customer satisfaction, loyalty, and profitability by leveraging superior customer knowledge acquired, stored, and acted upon with the aid of information technology.
Select correct option:
• Marketing management
• Knowledge management
• Customer management
Customer relationship management


 Zara, the cosmetics brand focuses on quality products, performance and features. It holds which of the following concept?
Select correct option:
• Production concept
• Product concept
• Marketing concept
Total Quality Management

 A researcher on the University Book Shop's survey asks respondents to tell what they like least about textbook shopping. What type of question it is?
Select correct option:
An open-ended
• A dichotomous
• A multiple choice
• A close ended

Distribution of product to get it in the market refers to which of the following activities?
Select correct option:
 Selling activities
 advertising activities
 Promotion activities
Place or distribution activity

 

 Identify the final step in the strategic planning process?

 Select correct option:
Planning functional strategies
• Defining the Company Mission
• Developing the growth strategies
• Designing the business portfolio

The BCG growth-share matrix classifies which of the following four types of SBUs?
Select correct option:
• Product; price; promotion; placement
• Sales; market share; price; promotion
Stars; cash cows; question marks; dogs
• Planning; organizing; leading; controlling

Natural environment includes all, EXCEPT:
Select correct option:
• Shortage of raw materials
• Increased pollution
• Competition
• Government intervention

Mr. ABC and his staff have decided to use target marketing to reach their sales goals. Which are their three steps (in order) to target marketing?
Select correct option:
o Market segmentation, market positioning, and target marketing
o Market segmentation, target marketing, and market positioning
o Market alignment, market segmentation, and market positioning
o Market recognition, market preference, and market insistence


Which of the following forces shows the marketing macro environment?
Select correct option:
o Demographic, economic, natural, technological, political, and social
o Demographic, natural, economic, political, social, and cultural
o Demographic, economic, natural, technological, political, and cultural
o Demographic, economic, natural, social, political, and legal

 

 

MGT301 Quiz No 4

1. Companies manage their supply chains through which of the following?

Skilled operators
Information
Internet
Competitors


2. Which one of the following is an example of pricing a product at Rs. 5.99 rather than Rs. 6?

Promotional pricing
odd pricing
Segmented pricing
None of the given options


3. Through vehicle the coded message is transmitted from the source to the receiver. Which one of the following vehicle is used for this purpose?

Decoder
Encoder
Relay channel
Media


4. A ___________ combines successive stages of production and distribution under single ownership.

Administered vertical marketing system
Conventional marketing channel
Use of power brokers in a channel framework
corporate vertical marketing system


5. The price quoted before any discount or reduction refers which one of the following price?

Barter price
Transaction price
Market price
List price


6. Value based pricing is a type of pricing method which is used to set the price of product. Which of the following source derive this technique in setting the price?

Market
Customer
Product
All of the given options


7. Which one of the following is NOT an ethical pricing issue?

Product dumping
Predatory pricing
Price fixing
Slow Skimming

8. ABC Company, the sportswear designer and manufacturer, decided to open its own specialty shops to sell its merchandise, the firm was engaging in which of the following?

Vertical channel integration
A conventional marketing channel
Horizontal channel integration
Channel expansion

9. A __________ is a retail establishment that combines supermarket and discount store shopping in one location.

Superstore
Department store
Hypermarket
Mega market

10. Which one of the following is the first step in the new product development?

Idea screening
Concept development
Idea generation
Concept testing

 

MGT301 Quiz No 3 | Attempted Date: 12:00 PM : July 21, 2014


1. Companies manage their supply chains through which of the following?

skill opratr
info
internet
compatitors


2. Often some sellers and buyers, trade over a series of prices are involved in:

Oligopolistic competition
Pure competition
Pure monopoly
Monopolistic competition

3. Which one of the following affects both demographic and psychological factors?

qulity discount
price elasty
qulty dscont


4. Which one of the following pricing policy may result in losing money on the product?
price leader
physicoligcal discount
penitratio special evt pring

5. Distribution channel decisions often involve _____ with other firms.

Short-term commitments
ong-term commitments
Major problems


6. In which strategy, producer promotes the product to wholesalers, the wholesalers promote to retailers and the retailers promote to consumers.

Pull Strategy
Positioning Strategy
Push Strategy
Segmentation Strategy


7. wIf Pepsi sets the price of its six packs to match exactly the price of Coca-Cola's, Pepsi is using which of the following pricing method?

Demand-oriented

Cost-oriented
Experience curve
Competition-oriented


8. Competitor price increases are more likely to be followed when they are due to:

Falling sales
General rising costs
Increased advertising
Price wars

9. What is the first step in target-cost pricing?

Determine budget limitations
Forecast sales
Predict competitive reaction
Define the market segment

10. With respect to the product mix pricing strategies Company A has introduced 250 ml cold drink and 500 ml cold drink with different prices. This method of pricing is called:

Product Line Pricing
Optional Product Pricing
Captive Product Pricing
By Product Pricing

11. Which of the following is an example of a demographic factor that is important to the pricing decisions made for a new type of low-fat cereal for children?

How many boxes will be consumed by a household in a month?
What price will indicate the quality of the cereal?
How will price elasticity affect the pricing?
Will potential buyers be attracted to the cereal if odd pricing applied?


12. What price will indicate the quality of the cereal?

How will price elasticity affect the pricing?
Will potential buyers be attracted to the cereal if odd pricing applied?


13. A cash discount of "2/10, net 30,” means that:

The buyer gets a 10 percent discount off the face value of the invoice if the invoice is paid within 2 days.
Payment is due within 30 days; the buyer can deduct 2 percent if the bill is paid within 10 days.
The buyer makes a 2 percent down payment on the face value of the invoice within 10 days; the remainder is due in 30 days.
The buyer gets a 2/10 (20 percent) discount if the invoice is paid within 30 days.

14. Communication process has different elements that are helpful for communicating message to audience. One of the communication tools is the decoding. Which one of the following statements refers to the “Decoding”?

Intensity of the transmission becomes stronger.
Receiver attempts to convert signs into concepts and ideas.
Source attempts to convert signs into concepts and ideas.
Receiver filters noise from the feedback.

15. Which one of the following is an example of pricing a product at Rs. 5.99 rather than Rs. 6?

Promotional pricing
Odd pricing
Segmented pricing
None of the given options


16. Major logistics functions are;

Order processing
Warehousing
Transportation
all


17. If a product has an inelastic demand and the manufacturer raises its price then what will happen?

Total revenue will increase
Quantity demanded will increase
The demand schedule will shift
Total revenue will decrease


18. ___________ is given to the buyers who pay their invoices on time.

Cash discount
Quantity discount
Functional discount
Seasonal discount

19. Al-Karam introduces discount on its winter wear stock up to 62% in summers, it comes under which type of discount?

Cash discount
Quantity discount
Seasonal discount


20. When Mr. A is using a channel with only one intermediary, that intermediary is classified as which of the following?

Retailer
Wholesaler
Broker
Producer


21. Most of fast moving consumer goods (FMCG) companies are using _______ for the distribution of their products.

Intensive Distribution
Exclusive Distribution
Selective Distribution
none


22. Price reduction given to the buyers on purchasing large volume is called ___________.

Cash discount
Quantity discount
Functional discount
Seasonal discount


23. Which of the following refers to testing of new-product concepts to check consumer appeal?

Concept testing
Test marketing
Product development
Business analysis


24. Which of the following is an example of a demographic factor that is important to the pricing decisions made for a new type of low-fat cereal for children?

How many boxes will be consumed by a household in a month?
What price will indicate the quality of the cereal?
How will price elasticity affect the pricing?
Will potential buyers be attracted to the cereal if odd pricing applied?

25. Which of the following is NOT an external factor while setting the price of a new product?

Nature of Market and Demand
Competitor’s Strategies and prices
Environmental factors
None of the above

 

Distribution channel decisions often involve _____ with other firms.

Short-term commitments

long-term commitments

Major problems

Financial losses

 

In which strategy, producer promotes the product to wholesalers, the wholesalers promote to retailers and the retailers promote to consumers.

Pull Strategy

Positioning Strategy

Push Strategy

Segmentation Strategy

 

If Pepsi sets the price of its six packs to match exactly the price of Coca-Cola's, Pepsi is using which of the following pricing method?

Demand-oriented

Cost-oriented

Experience curve

Competition-oriented

 

Competitor price increases are more likely to be followed when they are due to:

Falling sales

General rising costs

Increased advertising

Price wars

 

What is the first step in target-cost pricing?

Determine budget limitations

Forecast sales

Predict competitive reaction

Define the market segment

 

With respect to the product mix pricing strategies Company A has introduced 250 ml cold drink and 500 ml cold drink with different prices. This method of pricing is called:

Product Line Pricing

Optional Product Pricing

Captive Product Pricing

By Product Pricing

 

Which of the following is an example of a demographic factor that is important to the pricing decisions made for a new type of low-fat cereal for children?

How many boxes will be consumed by a household in a month?

What price will indicate the quality of the cereal?

How will price elasticity affect the pricing?

Will potential buyers be attracted to the cereal if odd pricing applied?

 

A cash discount of "2/10, net 30,” means that:

The buyer gets a 10 percent discount off the face value of the invoice if the invoice is paid within 2 days.

Payment is due within 30 days; the buyer can deduct 2 percent if the bill is paid within 10 days.

The buyer makes a 2 percent down payment on the face value of the invoice within 10 days; the remainder is due in 30 days.

The buyer gets a 2/10 (20 percent) discount if the invoice is paid within 30 days.

 

Which one of the following is an example of pricing a product at Rs. 5.99 rather than Rs. 6?

Promotional pricing

Odd pricing

Segmented pricing

None of the given options

 

 

Major logistics functions are;

Order processing

Warehousing

Transportation

all

 

If a product has an inelastic demand and the manufacturer raises its price then what will happen?

Total revenue will increase

Quantity demanded will increase

The demand schedule will shift

 

____________ is given to the buyers who pay their invoices on time.

Cash discount

Quantity discount

Functional discount

Seasonal discount

 

Al-Karam introduces discount on its winter wear stock up to 62% in summers, it comes under which type of discount?

Cash discount

Seasonal discount

Quantity discount

 

When Mr. A is using a channel with only one intermediary, that intermediary is classified as which of the following?

Retailer

Wholesaler

Broker

Producer

 

Most of fast moving consumer goods (FMCG) companies are using _______ for the distribution of their products.

Intensive Distribution

Exclusive Distribution

Selective Distribution

none

 

Price reduction given to the buyers on purchasing large volume is called ___________.

Cash discount

Quantity discount

Functional discount

Seasonal discount

 

Which of the following refers to testing of new-product concepts to check consumer appeal?

Concept testing

Test marketing

Product development

Business analysis

 

Which of the following is an example of a demographic factor that is important to the pricing decisions made for a new type of low-fat cereal for children?

How many boxes will be consumed by a household in a month?

What price will indicate the quality of the cereal?

How will price elasticity affect the pricing?

Will potential buyers be attracted to the cereal if odd pricing applied?

 

Which of the following is NOT an external factor while setting the price of a new product?

Nature of Market and Demand

Competitor’s Strategies and prices

Environmental factors

None of the above

 

 

1:- ·  To reduce inventory management costs, many companies use a system where they carry only small inventories of parts or merchandise, often only enough for a few days of operation refers to which of the following concepts?

  • Just-in-time logistics
  • Limited inventory logistics
  • Economic order quantity
  • Supply chain management

 

  • Whether the price raised or lowered, the action will affect on:
  • Buyers
  • Sellers
  • Competitors
  • All of above
  • Question # 3 of 10 ( Start time: 04:57:48 PM ) Total Marks: 1 Which of the following method is simple to use and helps management think about the relationships among promotion spending, selling price, and profit per unit?
  • Percentage-of-sales
  • Affordable
  • Competitive-parity
  • Objective-and-task
  • Question # 4 of 10 ( Start time: 04:59:16 PM ) Total Marks: 1 Why do manufacturers offer channel members quantity discounts, promotional allowances and slotting allowances?
  • To increase the level of vertical integration
  • To establish long-term transactional relationships
  • To take advantage of price elasticity
  • To encourage them to actively market the product

 

  • Question # 5 of 10 ( Start time: 05:00:45 PM ) Total Marks: 1 In which strategy, producer promotes the product to wholesalers, the wholesalers promote to retailers and the retailers promote to consumers.
  • Pull Strategy
  • Positioning Strategy
  • Push Strategy
  • Segmentation Strategy
  • Question # 6 of 10 ( Start time: 05:01:48 PM ) Total Marks: 1 If a retailer from Islamabad orders a quantity of merchandise to be delivered to his store in Lahore and is quoted a price that does not include transport costs, the retailer is paying a price called:
  • International price
  • FOB price
  • Geographic price
  • Base-point price

 

  • Question # 7 of 10 ( Start time: 05:03:02 PM ) Total Marks: 1 A reduction from the list price given to channel members based on the job they perform, reflects which one of the following discounts?
  • Seasonal discount   mera miss ho geya c
  • Quantity discount
  • Trade discount
  • Cash discount

 

  • Question # 8 of 10 ( Start time: 05:12:57 PM ) Total Marks: 1 Which of the following refers to the introduction of a new product into the market is known as:
  • Test marketing
  • Product development
  • Commercialization
  • Business analysis
  • Question # 9 of 10 ( Start time: 05:14:26 PM ) Total Marks: 1 If the competitor’s price cut harm the company’s sales and profit then what should your company do:
  • Hold the current price
  • Increase the price
  • Decrease the price
  • all of the above
  • Question # 10 of 10 ( Start time: 05:15:23 PM ) Total Marks: 1 One of the following is NOT a key function that intermediaries play in completing transactions.
  • Promotion
  • Negotiation
  • Financing
  • Pricing

 

 

 

 

 

 



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