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Important Announcement

Quiz # 02

Principles of Marketing (MGT301)

Dear Students,

This is to inform that Quiz # 02 will be opened on December 08, 2015 and last date to attempt quiz will be December 10, 2015.


You can start attempting the quiz at any time but within given date(s) by clicking the quick link for Quiz on VU-LMS as it will become enabled within the mentioned dates.  As soon as the time will be over, it will automatically be disabled and will not be available to attempt it.

Quiz will be based on Multiple Choice Questions (MCQs). Covering video Lectures 13 to 18.  

Each question has a fixed time limit of 90 seconds. So you have to save your answer before 90 seconds. But due to unpredictable/unstable Internet speed, it is strongly recommended that you save your answer within 60 seconds to avoid any inconvenience. While attempting a question, keep an eye on the remaining time.

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Answers of  AbdurRehman's Quizz

1_Data/Information that is already exists and collected somewhere else and readily available from other sources as well is known as:

Secondary Data
2_ Which of the following contact method can be known as an individual or group interview?
Personal Interview
3_ Under which one of the following strategies a company can Introduce present products to the new market in order to achieve the higher profit margin and sales?
Market penetration (not sure)
4_ While defining the research objectives; it is important to note that research objectives must be translated into specific:
information needs pg 103
5_ Mr. Sharafat is currently running fast food restaurant in a very crowded area of Lahore.He is facing very tough competition due to large chain of fast food restaurants.Now he has decided to model his marketing strategy according to its competitors as he has recognized that it is a time for an make extreme. Where does he start?
Begin with Marketing Research.
6_ What would be the ingredients of a baby cereal to attract a larger target market? It is the problem statement of which of the following?
Descriptive Research     
7_ People usually change their buying habits time by time because of the two important factors. Identify these factors.
Perception and personality
8_ Sampling requires the answer to three questions. which of the following is an inappropriate one?
Why should they be sampled (justification)?
9_ Collection of raw facts refers to which of the following options?
Data pg 11
10_On 14th August Telenor has launched an ad campaign on TV showing the patriotism and tribute to brave sons of motherland. Telenor has used which of the following view with respect to the culture values?
People’s view of Society
11_Ford Motors is producing a new van with four-wheel drive, which one of the following would be a likely variable for segmenting the market for this new model?
Geographic location
12_Business research is important in making decisions . it includes which of the following option(s)?
All of the given options
13_which one of the following is most basis cause of an individual's wants and behavior?
14_Learning occurs through the interplay of all the following except.
Behavior pg68
15_The environment that is made up of institutions and other forces effecting society's basic values, perceptions, and behaviors shows which of the following environment?
  Cultural environment
16_ What would be the effect on sale if there is an increase of 10% expenses on advertisement? It is the problem statement of which of the following research?
All of the given Options



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