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Dear Students

This is to inform that quiz 04 will be opened on 16th February, 2016 and last date to attempt quiz will be 18th February, 2016.

Instructions:

· You can start attempting the quiz at any time but within given date(s) by clicking the quick link for Quiz on VU-LMS as it will become enabled within the mentioned dates. As soon as the time will be over, it will automatically be disabled and will not be available to attempt it.

· Quiz will be based on Multiple Choice Questions (MCQs). Covering video Lectures 33 to 40.

· Each question has a fixed time limit of 90 seconds. So you have to save your answer before 90 seconds. But due to unpredictable/unstable Internet speed, it is strongly recommended that you save your answer within 60 seconds to avoid any inconvenience. While attempting a question, keep an eye on the remaining time.

· Attempting quiz is unidirectional. Once you have moved forward to the next question, you will not be able to go back to the previous one. Therefore before moving to the next question, make sure that you have selected the best option and saved your answer.

· DO NOT press back button of your browser or refresh the page while attempting a question. Otherwise you will lose the chance of attempting the current question and a new question will be loaded.

· DO NOT try to disable “Java Script” in your browser; otherwise you will not be able to attempt the quiz.

· If for any reason, you lose access to Internet (like power failure or disconnection of Internet); you will be able to attempt the quiz again but from the next question where you left in last attempt. But remember that you have to complete the quiz before expiry of the deadline.

· If you failed to attempt the quiz in given time then no re-take or off line quiz will be held as compensation/replacement.

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pls share your quiz 

Today Latest Quizz_MGT301
10:25pm, 18 Feb 2016

1_A product in the maturity stage may require which type of the following advertising?

Reminder
 
 
2_In ______________, companies organize Point of Purchase (POP) display.
All of the given options
 
 
 
3_An effective form of direct marketing today is using the 30-minute television advertising programs for a single product to get instant feedback from customers refers to which of the following concepts?
Home shopping TV
 
4_Which of the following is a form of direct marketing?
catalog marketing
 
 
5_Which of the following is considered as the fastest growing technological tool that is widely used by the sales force?
Internet
 
 
6_Public relations (PR) is a strategic communication process that builds mutually beneficial relationship between an __________ and __________.
Organization & public
 
 
 
7_Which of the following traits should salespeople have?
All of the given options
 
 
8_ ___________ is the process of identifying key competitors; assessing their objectives, strategies, strengths and weaknesses, and reaction patterns; and selecting which competitors to attack or avoid.
Competitor analysis
 
 
9_In establishing sales promotion objectives, what does a marketer should always do?
Align objectives with the organization's overall objectives.
 
 
10_Which of the following does not involve advertisements to be placed on the internet, on television or over the radio?
Direct marketing
 
 
11_Positive incentives such as; honors, awards, merchandise/cash, trips are given to motivate which of the following?
Sales quota
 
 
12_Three common techniques sales managers use to boost sales force morale that include the organizational climate, sales quotas and which one of the following is the third technique?
Positive incentives pg 189
 
 
13_A marketer that wanted to include detailed explanations in advertisements would be most likely to use which one of the following media?
Magazines
 
 
14_Which of the following is NOT a major form of direct marketing?
Billboards 
 
 
15_Which one of these is not the benefit of buyers in direct marketing?
missed
 
 
16_Expensive Coca-Cola television ads primarily are a type of which of the following advertising?
 
17_Which of the following falls under the category of technological equipment aids?
All of the given options
 
 
18_Which of the following is NOT a form of direct marketing?
Advertising
 
 
19_The statement “A small, temporary, standalone booth used in high-foot-traffic areas for marketing purposes” refers to which of the following marketing techniques?
Catalog marketing not sure
 
 
 
20_Current view holds that salespeople should be concerned with producing customer satisfaction and company profit. So whom do they NOT generally serve?
They represent the company to customers
 
 

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