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MGT301 Principles of Marketing Assignment No.2 will be opened on January 15, 2016 and due date of assignment submission will be January 21, 2016.

SEMESTER FALL 2015

 

PRINCIPLES OF MARKETING (MGT301)

 

ASSIGNMENT NO. 02

 

OPENING DATE: JANUARY 15, 2016

 

DUE DATE: JANUARY 21, 2016

 

MARKS: 20

 

Topic: Branding

 

Learning Objectives:

 

 

  • Ø  To make students explore the concept of branding and its significance for marketers and customers

 

 

There are multiple brands of fast food chains operating in Pakistan i.e. McDonalds, KFC, Subways, Burger King, Fri Chicks, and Fatburger. These brands provide a variety of food items to their clients and charge very high prices as compared to the non-branded or locally operating fast food chains. Despite high prices brand conscious customers prefer to have meals from these renowned fast food restaurants. Locally working fast food chains also keep a variety of food items with low prices but it becomes difficult for these local food chains to attract brand conscious customers.

 

In your opinion what advantages branded food provides to its customers as compared to locally working fast food chains, make a comparison keeping in view the concept of branding.

Learning outcomes:

 

 

  • Ø  Students will be able to broaden their understanding about the concept branding.

 

IMPORTANT:

 

24 hours extra / grace period after the due date is usually available to overcome uploading difficulties. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.

 

 

 

 

IMPORTANT INSTRUCTIONS:

 

DEADLINE:

 

 Make sure to upload the solution file before the due date on VULMS.

 

 Any submission made via email after the due date will not be accepted.

 

FORMATTING GUIDELINES:

 

 Use the font style “Times New Roman” or “Arial” and font size “12”.

 

 It is advised to compose your document in MS-Word format.

 

 You may also compose your assignment in Open Office format.

 

 Use black and blue font colors only.

 

REFERENCING GUIDELINES:

 

 Use APA style for referencing and citation. For guidance search “APA reference style” in Google and read various website containing information for better understanding or visit  http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html

RULES FOR MARKING

 

Please note that your assignment will be graded as Zero (0), if:  It is submitted after the due date.

 

 The file you uploaded does not open or is corrupt.

 

 It is in any format other than MS-Word or Open Office; e.g. Excel, PowerPoint, PDF etc.

 

 It is cheated or copied from other students, internet, books, journals etc.

 

 

 

Best of luck


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"MGT301 Principles of Marketing Assignment 2" has been uploaded.... last date is 21st Jan, 2016. Kindly discuss here and suggest your opinions.
Thanks

its quit  different.....need help pls

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