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SEMESTER FALL 2015
PRINCIPLES OF MARKETING (MGT301)
ASSIGNMENT NO. 02
OPENING DATE: JANUARY 15, 2016
DUE DATE: JANUARY 21, 2016
There are multiple brands of fast food chains operating in Pakistan i.e. McDonalds, KFC, Subways, Burger King, Fri Chicks, and Fatburger. These brands provide a variety of food items to their clients and charge very high prices as compared to the non-branded or locally operating fast food chains. Despite high prices brand conscious customers prefer to have meals from these renowned fast food restaurants. Locally working fast food chains also keep a variety of food items with low prices but it becomes difficult for these local food chains to attract brand conscious customers.
In your opinion what advantages branded food provides to its customers as compared to locally working fast food chains, make a comparison keeping in view the concept of branding.
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RULES FOR MARKING
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