Comment

Comment by Muhammad Naveed on February 17, 2010 at 12:26pm

I will select the “Scientific evidence” for the advertisement of soap.
The reason for it is that,
The scientific evidence of a recognized research organization will build trust in the consumers to use the soap. In these days people are very much cautious about health care and girls about skin care, so advertisement through scientific evidence by giving people a proof that the soap has the quality to remove germs and lefts good effects on skin, will be advantageous. So this is the best way to advertise the soap and to get a strong market.

Comment by KASHIF on February 16, 2010 at 2:52pm

Following are the various message execution styles that are being used in the advertising campaigns:
• Slice of life
• Lifestyle
• Fantasy
• Mood or image
• Musical
• Technical expertise
• Scientific evidence
• Testimonial evidence or endorsement

Being the marketing manager of the soap manufacturing concern, which one of the above message execution styles will you select for your advertising campaign? Explain with logical reasons

Comment by tahira on February 16, 2010 at 2:13pm

Following are the various message execution styles that are being used in the advertising campaigns:

· Slice of life

· Lifestyle

· Fantasy

· Mood or image

· Musical

· Technical expertise

· Scientific evidence

· Testimonial evidence or endorsement



Being the marketing manager of the soap manufacturing concern, which one of the above message execution styles will you select for your advertising campaign? Explain with logical reasons

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