MGT504 Assignment No 01 Solution & Discussion Fall 2017
Founded in 1976, Apple Inc. is the leading American multinational technology company that deals
in consumer electronics, portable mobile communication devices and computer software &
networking solutions. Prominent products of Apple include iphone, ipad, Mac, ipod, apple watch
and apple digital media players that capture a huge market share in the communication industry.
Apple Inc. is one of those organizations who bucked the traditional notion of organizational
hierarchy and developed its reputation for bringing the innovative organizational culture.
Irrespective of series of changing CEOs with executing different ideas, the company remained intact
with its original thinking of distinction in terms of innovation and individuality. All employees of
Apple are oriented and encouraged to bring innovative ideas with individual work and contribute for
product development process. Organization develops effectively these employees as a part of
organizational culture and facilitates creativity and innovation. Employees usually work in small
teams or on individual basis and present their innovative ideas. After careful evaluation of ideas’
uniqueness and the potential value, these teams or individual are allowed to work on their own or in
teams to bring successful innovations in products. These success stories not only provide motivation
to employees but also a source of commercial value for organization. Employees are treated on the
basis of their creativity and innovation not on the basis of their hierarchy. Everyone is allowed to
present an idea and on successful idea he/she is compensated accordingly. This approach toward
creativity, innovations and excellence maintained the company’s leadership position in the industry
and played a key role in the rapid innovation process.
Q. 1. On the basis of above mentioned information, what kind of organizational culture
Apple Inc. is practicing. (4 Marks)
Q. 2. Provide two logical statements to support your selected organizational culture? (4
Q. 3. What kind of environment is suitable for the organization to have competitive edge,
Stable/Unstable? (2 Marks)
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