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                                                      FALL 2016
                                         ASSIGNMENT NO. 01
                                  TOTAL QUALITY MANAGEMENT (MGT510)
Due date: NOVEMBER 29, 2016 Marks: 10 

The objective of the activity is to make students able to know the fundamentals of total quality management.

After attempting this activity, the students will be able to:
1. Identify the quality gaps in manufacturing of products and quality improvement of
2. Understand how organizations meet customer expectations and satisfaction.



There are many Food Industries in Pakistan. Quice Food Industries is one of them and it established on March 12, 1990. Quice Food claims productions of high quality food products that include mashrobats, variety of juices, ice cream syrup etc. Consistency in meeting customer expectations, focus on continuous improvement and performance of products’ quality is in the core values of Quice Food Industries. Despite claiming high quality products by Quice Food since long time it fell short to deliver quality standard products and meet customer expectations.
Quice Food is still struggling to survive in market and customer satisfaction and its products are bit far away in quality perspective as compare to its competitors in market.


Being a student of Total Quality Management, after analyzing the scenario, answer the following
1. Identify the possible gaps between claims made by Quice and its actual performance in
market from total quality management perspective. (5 Marks)
2. What possible measures Quice Food should take to improve the quality of its products for
market survival and meeting customer expectations? (5 Marks) 


Discuss Here..............    Zf_manga_eyes2_b

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Replies to This Discussion

Pls link share kara
Plz discuss kara

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Please discuss about assignment....

Is subject ki study to abhi start he nhi ki mai ny...

achi bat hy krna b na

sb discuss ka hi khty hy koi view ni dyta

dear !

read chapter 4 and 5 you can get the answer

Total Quality Management TQM, also known as total productive maintenance, describes a management approach to long-term success through customer satisfaction. In a TQM effort, all members of an organization participate in improving processes, products, services, and the culture in which they work.

Total Quality Management Principles: The 8 Primary Elements of TQM

Total quality management can be summarized as a management system for a customer-focused organization that involves all employees in continual improvement. It uses strategy, data, and effective communications to integrate the quality discipline into the culture and activities of the organization. Many of these concepts are present in modern Quality Management Systems, the successor to TQM. Here are the 8 principles of total quality management:

1. Customer-focused

The customer ultimately determines the level of quality. No matter what an organization does to foster quality improvement—training employees, integrating quality into the design process, upgrading computers or software, or buying new measuring tools—the customer determines whether the efforts were worthwhile.

2. Total employee involvement

All employees participate in working toward common goals. Total employee commitment can only be obtained after fear has been driven from the workplace, when empowerment has occurred, and management has provided the proper environment. High-performance work systems integrate continuous improvement efforts with normal business operations. Self-managed work teams are one form of empowerment.

3. Process-centered

A fundamental part of TQM is a focus on process thinking. A process is a series of steps that take inputs from suppliers (internal or external) and transforms them into outputs that are delivered to customers (again, either internal or external). The steps required to carry out the process are defined, and performance measures are continuously monitored in order to detect unexpected variation.

4. Integrated system

Although an organization may consist of many different functional specialties often organized into vertically structured departments, it is the horizontal processes interconnecting these functions that are the focus of TQM.

  • Micro-processes add up to larger processes, and all processes aggregate into the business processes required for defining and implementing strategy. Everyone must understand the vision, mission, and guiding principles as well as the quality policies, objectives, and critical processes of the organization. Business performance must be monitored and communicated continuously.
  • An integrated business system may be modeled after the Baldrige National Quality Program criteria and/or incorporate the ISO 9000 standards. Every organization has a unique work culture, and it is virtually impossible to achieve excellence in its products and services unless a good quality culture has been fostered. Thus, an integrated system connects business improvement elements in an attempt to continually improve and exceed the expectations of customers, employees, and other stakeholders.

5. Strategic and systematic approach

A critical part of the management of quality is the strategic and systematic approach to achieving an organization’s vision, mission, and goals. This process, called strategic planning or strategic management, includes the formulation of a strategic plan that integrates quality as a core component.

6. Continual improvement

A major thrust of TQM is continual process improvement. Continual improvement drives an organization to be both analytical and creative in finding ways to become more competitive and more effective at meeting stakeholder expectations.

7. Fact-based decision making

In order to know how well an organization is performing, data on performance measures are necessary. TQM requires that an organization continually collect and analyze data in order to improve decision making accuracy, achieve consensus, and allow prediction based on past history.

8. Communications

During times of organizational change, as well as part of day-to-day operation, effective communications plays a large part in maintaining morale and in motivating employees at all levels. Communications involve strategies, method, and timeliness.

 M bhatti ap kis question ko mind main rkh k jy idea dy rhy hy 2nd question to jy ho ni skta q k us main to srf jy btana hy k wo konsy measures hy jin ki wja sy product ki quality bhtr bnai ja skti hy r customr's ki expectation btani hy

i think u give idea about 1st question i dont know 1st question main kiya krna hy


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