MGT510 Assignment 01 Fall 2020 Solution / Discussion
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MGT510 assignment No.1 Solution fall 2020 (alt code MGMT510) Total Quality Management
DUE DATE: 18 December, 2020
TOPIC: “Customer Value”
Atlas Honda is a Pakistani motorcycle manufacturer owned by Atlas Group. It is the largest motorcycle maker and a market leader in Pakistan. Its products vary from CD 70, CD dream 70, pridor, CG125, CG125 self, CB125F, CB150F, and CB250F etc. The Company also manufactures various hi-tech components in-house in collaboration with leading parts
manufacturers like Showa Atsumitech, Nippon Denso, and Toyo Denso. The Company also exports motorcycles to Sri Lanka, Afghanistan, and Bangladesh. Atlas Honda has Pakistan's largest in-house manufacturing capability at its Karachi and Sheikhupura plants, including an
R&D wing and tool making facilities through CAD/CAM. The Company follows Honda's vision and takes into account the health and safety impacts of its products to ensure the safety of customers and other road users. Management of the Company believes in giving customer value to its customers. Moreover, the customer service department of the Company works around the clock to answer the customers' queries.
During the last few months, the customer service department is observing a little increase in customer complaints. Now the company management decided to hire a quality officer to review the customer value dimensions of products.
Being a customer, you are required to discuss the quality of design, quality of conformance, and quality of performance for the "CD dream 70" product of the Company.
(3 + 3 + 4 =10 marks)