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MGT520 International Business Assignment 01 Fall 2020 Solution / Discussion

Marks 10

The core objective of this assignment is to make the students familiar with the concept of modes of entry into international market.

Learning Outcome:
After attempting this assignment, students will be able to know that how companies can adopt the different ways to enter into international market.

Massarat Misbah is a well-known brand in the local cosmetic industry of Pakistan. It focuses on providing the makeup needs of Asian skin tones and complexions. It also takes special care to focus on the formula of its products, the quality of colors and pigmentation. Musarrat Misbah and her team now want to lunch Misbah’s line internationally and there are several ways in which a company can enter into a foreign market. But off course not every mode of entering into foreign market is suitable for all businesses specially for a local makeup brand to compete in foreign market where there are already well recognized brands.

Being student of International Marketing, suggest what Market Entry Strategy “Misbah’s line” should choose to enter in the foreign market and Why? Describe in detail.

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