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MGT520 - International Business GDB No. 1 Solution and Discussion Fall 2017 Due Date: January 25, 2018

MGT520 - International Business GDB No. 1 Solution and Discussion Fall 2017 Due Date: January 25, 2018

MGT520 - International Business GDB No. 1 Solution and Discussion Fall 2017 Due Date: January 25, 2018 

Total Marks 5
Starting Date Friday, January 19, 2018
Closing Date Thursday, January 25, 2018
Status Open
Question Title Product Life Cycle
Question Description


International Business (MGT520)

Graded Discussion Board


Due Date: January 25, 2018


Marks: 05                                                           


Topic: Product Life Cycle


NOTE: There is no grace period in case of GDB


Learning objectives:

The core objective of this activity is to make the students familiar with the concept of product life cycle, its objectives and strategies for each stage.

Learning Outcome:


After attempting this activity, student will be able to know that how companies modify their target market, the offering, or the marketing mix in order to sustain maturity stage on longer run and refrain from decline stage.





The product life cycle (PLC) includes the stages the product goes through after development, from introduction to the decline of product, just like a child goes through different phases in life to become an adult and so on. The different stages of PLC benefits marketers in assessing product’s acceptance and success in the marketplace; beginning with the product’s introduction, its growth in market share, maturity, and possible decline in market share. In 1992, PepsiCo introduced a product called Clear Pepsi, which went from introduction to decline very rapidly. By contrast, Diet Coke entered the growth market soon after its introduction in the early 1980s and then entered and remains in the mature stage of the product life cycle.




Keeping in mind the concept of Product life cycle, what could be the possible reasons for “clear Pepsi” due to which it rushed towards declining stage so quickly, right from the introduction stage?


Student’s Guide

1.      Keep you discussion with the mentioned scenario and irrelevant answers and material will not be graded. 

2.      Be careful from those blogs who are promoting cheating culture among our students and killing their creativity and critical thinking. Answers copied from such blogs will be straightaway marked as zero. Similarly any relevant or irrelevant material copied from internet sources will get the same treatment. It can seriously damage your grades.


For acquiring the relevant knowledge, do not rely only on handouts but also watch the course video lectures and read additional material available online or in any other mode.

Important Instructions:


·     Your discussion must be based on logical facts.

·      The GDB will open and close on above specified date and time. Please note that no grace day or extra time will be given for posting comments on GDB.

·     Use the font style “Times New Roman” and font size “12”.

·     Your answer should be relevant to the topic i.e. clear and concise.

·      Do not copy or exchange your answer with other students. Two identical / copied comments will be marked Zero (0) and may damage your grade in the course.

·        Books, websites and other reading material may be consulted before posting your comments; but copying or reproducing the text from books, websites and other reading materials is strictly prohibited. Such comments will be marked as Zero (0) even if you provide references.

·       You should post your answer on the Graded Discussion Board (GDB), not on the Moderated Discussion Board (MDB). Both will run parallel to each other during the time specified above. Therefore, due care will be needed.

·       Obnoxious or ignoble answer should be strictly avoided.

·      You cannot participate in the discussion after the due date via email.

·       Questions / queries related to the content of the GDB, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of GDB is over.

·       For planning your semester activities in an organized manner, you are advised to view schedule of upcoming Assignments, Quizzes and GDBs in the overview tab of the course website on VU-LMS.

Note related to load shedding: Please be proactive


Dear students!

As you know that Post Mid-Term semester activities have started and load shedding problem is also prevailing in our country. Keeping in view the fact, you all are advised to post your activities as early as possible without waiting for the due date. For your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments, quizzes or GDBs.

Good Luck

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