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Fall 2012_MGT601_2nd Assignment

SME Management (MGT601)

Fall 2012

Assignment no.02



Use this worksheet to answer the questions. The assignment out of given format will not be treated.



Work Sheet

Industry Analysis & competitive Strategy Analysis



Worksheet no.01         General Business information            

1. Name of your town/city


2. Name of area where you want to open the store


3. Name of Entrepreneur               


4. Name of Departmental store


5. Legal status of business


6. Total investment required for venture


Marking Scheme: (1*6=6 marks for worksheet no.01)    



Worksheet no.02         Industry Analysis                                                       

1. Major players in your town/city


2. Development stage of industry and growth trends


3. Major opportunities and threats in retail industry


4. List of products/services provided by competitors


5. Nature of existing competition


Marking Scheme: (2 *5=10 marks)




Worksheet no.03         Competitive Strategy worksheet                               

1. What need your departmental store can fulfill?


2. Are you a first mover in your town/city to open such departmental store? 

If Yes: what advantages or disadvantages you can enjoy as first mover?


If there are already existing departmental stores in your town, what are the advantages or disadvantages of starting the same business?


3. What services other departmental stores are offering in your town/city?


4. What do customers like about existing departmental store?


5. How you will create differentiation among existing competitors? 


6. What promotional strategies existing competitors have adopted and how you will compete?


7. Are customers loyal with existing department store? How they can switch?


Marking Scheme: (7 *2=14 marks)



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Replies to This Discussion

Please Discuss here..

Everyone please it is request don't make/add other discussion page that one is enough

How can we collect the data about this assinment?? Please share your ideas

All students must share points and also your problems.... so it can discussed and solution can prepare.

Don’t wait for solutions just participate in Discussions because after discussions a correct solution will prepare...

tariq bhai 3rd question ko kaisay solve karen

Koi to idea share karain k is assignment ko ham nay kis format main aur kesay bnana hay

Can any one tell me what to write in General Business info ????

the business we are going to start about it or about that is already exists....????

this assignment is very essy. you just write your true information in general.

and just visit any small or big department store (mall) and observe the things and services that retailer is providing to you. 

already in zip format is there every one just on it and write the name on top and answer the question as mentioned sequence.  

worksheet no 2 n 3 k baray mai thora detail sy btain plz

plz explain what mean by Major players

i think major player are the competitrs

plz share the solution

Development stage of industry and growth trends?

Major opportunities
and threats in retail industry?


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