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Fall 2012_MGT601_2nd Assignment

SME Management (MGT601)

Fall 2012

Assignment no.02



Use this worksheet to answer the questions. The assignment out of given format will not be treated.



Work Sheet

Industry Analysis & competitive Strategy Analysis



Worksheet no.01         General Business information            

1. Name of your town/city


2. Name of area where you want to open the store


3. Name of Entrepreneur               


4. Name of Departmental store


5. Legal status of business


6. Total investment required for venture


Marking Scheme: (1*6=6 marks for worksheet no.01)    



Worksheet no.02         Industry Analysis                                                       

1. Major players in your town/city


2. Development stage of industry and growth trends


3. Major opportunities and threats in retail industry


4. List of products/services provided by competitors


5. Nature of existing competition


Marking Scheme: (2 *5=10 marks)




Worksheet no.03         Competitive Strategy worksheet                               

1. What need your departmental store can fulfill?


2. Are you a first mover in your town/city to open such departmental store? 

If Yes: what advantages or disadvantages you can enjoy as first mover?


If there are already existing departmental stores in your town, what are the advantages or disadvantages of starting the same business?


3. What services other departmental stores are offering in your town/city?


4. What do customers like about existing departmental store?


5. How you will create differentiation among existing competitors? 


6. What promotional strategies existing competitors have adopted and how you will compete?


7. Are customers loyal with existing department store? How they can switch?


Marking Scheme: (7 *2=14 marks)



Views: 1910


Replies to This Discussion

yes major player are competitors  jo already waha business kar rahy hai wo waly

please give some suggestions how to complete this assignment

Development stage of
industry and growth trends

Any one have clear idea

Koi ni jo departmental store open krne ka idea hi dy dy ? wesy to sub bari shokhiyan marty hain 

koi to idea shar kr daay ....


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