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Background
As you know that Small and Medium Enterprises (SMEs) in Pakistan are flourishing and
contributing a great deal of amount in GDP. Textile sector, ready to wear garments, furniture, rice,
fruits and expensive stones, all industries are competing in international markets but so far the
performance with respect to brand development is still found less than desired. SMEs are
producing quality goods and services but their brand development, recognition and marketing
practices are found very limited. Serious efforts are required for building strong brands names for
SMEs and customized marketing campaigns for local and international markets.
Requirement:
In your opinion, why SMEs in different sectors are yet failed to develop a strong brand image in
the minds of local and international customers or clients? Mention at least five.
REFERENCING GUIDELINES:
 Use APA style for referencing and citation. For guidance search “APA reference style” in
Google and read various websites containing information for better understanding or visit
http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html

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MGT601 - SME Management Assignment No. 2 Solution Fall 2015 Due Date Feb 03, 2016

MGT601 - SME Management Assignment No. 2 Solution Fall 2015 Due Date Feb 03, 2016

 SME  Manage m e n t  (MGT  601)                        Fall,  2015 Assignment no. 2

Due Date:    February 3,  2016 

Total Marks:  10 

Topic:    SMEs and Branding

Objective of activity

Students become able to know, how to establish a brand image in local and international markets.

Learning Outcomes

After attempting this assignment students will be able to:

?     To generate sense about creating and building image

?     Become aware about the techniques of building image

Background   

 

 

 

As  you  know  that  Small  and  Medium  Enterprises  (SMEs)  in  Pakistan  are  flourishing  and

contributing a great deal     of amount in GDP. Textile sector, ready to wear garments, furniture, rice,

 

 

fruits and expensive stones, all industries are competing in international markets but so far the performance with respect to brand development is still found less than desired. SMEs are producing quality goods and services but their brand development, recognition and marketing practices are found very limited. Serious efforts are required for building strong brands names for SMEs and customized marketing campaigns for local and international markets.

 

 

 

Requirement:      

 

 

In your opinion, why SMEs in different sectors are yet failed to develop a strong brand image in the minds of local and international customers or clients?  Mention at least five. 

 

 

IMPORTANT:  

 

 

24 hours extra / grace period          after  the  due  date  is  usually  available  to

 overcome uploading difficulties. This extra time should only be used to meet

the emergencies and above mentioned due dates should always be treated

as final to avoid any inconvenience.

 

 

 

IMPORTANT INSTRUCTION S

?     Students are advised to study the whole text  carefully.

 

 

?     Try not to include any irrelevant material in the solution.

 

 

?     Try to come up with precise and original answers.

 

 

?     Any act of plagiarism like copy paste from internet  will result in ZERO marks.

 

 

?     Assignments reaching after the due date            would not be considered.

 

 

 

OTHER IMPORTANT INSTRUCTION S: 

 

 

DEADLINE 

?     Make sure to upload the solution file before the due date  on VULMS.

 

 

?     Any submission made via email after the due date will not be accepted.

 

 

FORMATTING GUIDELINES:

?  Use the font style “Times New Roman” or “Arial” and font size “12”. 

?  It is advised to compose your document in MS-Word format. 

?  You may also compose your assignment in Open Office format.

?  Use black and blue font colors only. 

 

 

 

REFERENCING GUIDELINES  :

 

 

 

?  Use APA style for referencing and citation.  For guidance search “APA reference style” in

Google and read various websites containing information for better understanding or visit

http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html 

kise ka subject nhn h

plz koi to discussion kry mujy kuch smj nhn a rhe h

You have to mention the 5 points like '' lack of marketing'' and lack of research and developement'' with some expalntion.

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