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Approximately there are more than 3.2 million business enterprises in Pakistan, who are employing more than 78% of the non agricultural labor force and have contribution of more than 30% to the GDP. Thus the promotion of SMEs is the center piece of government policies for economic revival, poverty alleviation and employment generation. However the figures set by the government are difficult to achieve due to lack of power, infrastructure, law & order situation and complex legal process to establish and run a SME setup.

Arham enterprises are a newly established venture in gem & Jewellery field. All the prerequisites have been attained and company is at the verge of marketing its products. Keeping in view the position of the company and nature of the product, what kind of marketing mix would you suggest to Arham enterprises for its Gem products? Discuss with solid points.

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Marketing mix

A planned mix of the controllable elements of a product's marketing plan commonly termed as 4Ps: product, price, place, and promotion.

These four elements are adjusted until the right combination is found that serves the needs of the product's customers, while generating optimum income. Sometimes the first P (Product) is substituted by presentation.

The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand's offer, and is often synonymous with the four Ps: price, product, promotion, and place; in service marketing, however, the four Ps have been expanded to the Seven Ps or eight Ps to address the different nature of services.
In recent times, the concept of four Cs has been introduced as a more customer-driven replacement of four Ps.  And there are two four Cs theories today. One is Lauterborn's four Cs (consumer, cost, communication, convenience), another is Shimizu's four Cs (commodity, cost, communication, channel).

Marketing mix

A planned mix of the controllable elements of a product's marketing plan commonly termed as 4Ps: product, price, place, and promotion.

 These four elements are adjusted until the right combination is found that serves the needs of the product's customers, while generating optimum income. Sometimes the first P (Product) is substituted by presentation.

See the handouts of MGT301 lecture no 8 for this GDB.

Khadija ap hi bataa do? 

 lack of power, infrastructure, law & order situation and complex legal process to establish and run a SME setup.

These factors effect on price not on promotional mix i suggest price is one of marketing mix elements

Yar ye PROMOTION he hy. Common sense ki baat hy gem and jewelery k market may poor people deal nahe kartay so price is no issue Shooq ka mool nahe, place ka bhe pata hy k ye gem and jewelery k market he may deal karengay. product ki features or design ka bhi koi concern nahe q k Arham enterprise jab is sector may buissness karnay jaa raha hy tou obviously expertise, knowledge, and something attractive hoga uss k products may jo customers ko attract karayga.

SO kisi bhi new buissness, organization ye enterprise k liye zarori hy k wo effective promotion karay to get establish quickly. Jismai best channel ka select karna, productive and best customers ko attractive stratigies k through attract karna etc etc

Correct me if i am wrong.

 question ma factors b hain to un ka kia? 

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