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PRODUCT PLANNING AND DEVELOPMENT PROCESS (05 Marks)
Once idea emerges from idea sources or creative problem solving, they need further
development and refinement in to final product or service to be offered. This refining process-
the product planning and development process – is divided in to five major stages. Idea stage,
concept stage, product development stage, test marketing stage and commercializing; it result in the product life cycle.
1) Discuss the role of “export management firm” in indirect exporting?
2) Identify three important traits of a successful intrapreneur.
3) Discuss how cultural factors influence entrepreneurship. Mention at least five factors.
4) What are the reasons for generating new ideas for entrepreneurs?
5) Keeping in mind the economic, social, religious, and other factors of Pakistani market, predict the future of Borges (olive oil Company) in Pakistan?
Waqar Ahmad thanks for sharing
jazak ALLAH brother