MGT602 GDB Fall 2020 Solution / Discussion
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MGT602 GDB Fall 2020 Solution idea:
Problem inventory analysis
Because problem inventory analysis uses individuals in a manner that is analogous to focus groups to generate new product ideas. However instead of generating new ideas themselves, consumers are provided with a list of problems in a general product category. They are then asked to identify and discuss products in this category that have the problem. This method is often effective since it is easier to relate known products to suggested problems and arrive at a new product idea then to generate an entirely new idea by itself.