Latest Activity In Study Groups

Join Your Study Groups

VU Past Papers, MCQs and More

We non-commercial site working hard since 2009 to facilitate learning Read More. We can't keep up without your support. Donate.

Strategic Management (MGT603)
Assignment # 01
TOPIC: Narrow Mission statement & Broader Mission Statement (Lesson 05)
Due Date: 22 NOV 2018
Learning Objective:
 Students will be able to learn about the narrow and broader mission
Learning Outcome:
 Students will be able to come up with their reviews that can differentiate a
narrow mission statement to a broader mission statement of a company.
The Case:
Mr. Shah has recently launched his new clothing brand in Pakistani market “Wear
To Win”. As this brand is at an initial process so it is still undecided by the higher
management either to make a broader mission statement or a narrow mission
statement that is actually a necessary part of any opening brand or a business. Mr.
Shah has called a meeting of the board of directors to have a suggestion about the
mission statement of “Wear To Win”. Finally, they all have come up with the
following mission statement:
“We strives to make our clothing brand “Wear To Win”, the Pakistan’s largest
selling brand that deals in all kinds of clothing like sweaters, jackets, tees, polos,
denims, lowers & much more through the most innovative methods (online &
offline) in comparison with all of the national and multinational brands in
Pakistan by conducting our business operations in a way that will provide profit
and growth to further ensure the success of “Wear To Win”.”
You are required to identify whether it’s a broader mission statement or a narrow
mission statement with any four logical reasoning? (6 + 4)

Views: 1114

Replies to This Discussion

AOA everyone,

I think this is a broader mission statement as it indicates that that the company will deal in all kinds of clothing, not a particular clothing item. 

i think its' a narrow mission statement because it has limited products and limited market.

it is a broad mission statement

Please share your idea 


It’s a broader mission statement because

  • Broad mission wider our mission values in terms of product and services, offered, market served, technology used and opportunity of growth.
  • Generate the impression that firm is successful, has direction, and is worthy of time, support, and investment
  • Motivate readers to action
  • Are dynamic in orientation
  • Reflect judgments re: future growth



Note: Write in ur own Words dnt copy paste I m not responsible in case of zero marks

perfect solution

friend total marks 10 that solution is short if you have any more idea regarding this question please write 


Looking For Something? Search Below

Latest Activity

VIP Member Badge & Others

How to Get This Badge at Your Profile DP


Management: Admins ::: Moderators

Other Awards Badges List Moderators Group

© 2021   Created by + M.Tariq Malik.   Powered by

Promote Us  |  Report an Issue  |  Privacy Policy  |  Terms of Service